Responsibilities - Develop and implement a comprehensive media relations strategy that aligns with company goals and brand identity. - Serve as the primary spokesperson for the organization when needed. - Advise executive leadership on media opportunities, risks, and best practices. - Build and maintain relationships with key members of national, regional, and local media. - Draft, edit, and distribute press releases, media statements, talking points, and executive communications. Manage inbound media inquiries and coordinate timely, accurate responses. - Secure earned media opportunities across TV, print, digital, radio, and podcasts. - Lead external communication efforts during high-visibility or time-sensitive events. - Develop crisis response messaging and protocols in partnership with Legal, HR, and Executive teams. Monitor brand sentiment, public perception, and emerging issues. - Identify compelling company stories and transform them into media-ready narratives. - Partner with creative and marketing teams to support campaigns, launches, events, and social initiatives. Oversee production of press kits, media briefs, thought leadership content, and award submissions. - Drive media strategy for major company events, philanthropic initiatives, and announcements. - Coordinate interviews, media tours, and press engagement for executives and subject matter experts. Ensure brand consistency across all external touchpoints. - Track media coverage, competitive landscape, and industry trends. - Measure the impact of PR initiatives and provide regular reporting to leadership. - Recommend improvements to optimize visibility and reputation. Requirements - Proven track record securing national and regional media coverage. - Strong relationships with journalists, editors, producers, and influencers. - Exceptional writing, editing, and storytelling abilities. - Ability to distill complex information into clear, compelling messaging. - Experience developing crisis communication strategies. - Confident public speaker with the ability to represent the brand effectively. - Highly organized with the ability to manage multiple projects in a fast-paced environment. - Strong analytical skills with experience using media monitoring tools. - 7- 10+ years of experience in media relations, public relations, external communications, or related fields. - Experience within high-growth, consumer-focused, or brand-driven organizations. - Prior leadership or team management experience. - Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field. Benefits - Full benefits package, including medical, vision, dental, life, disability, and pet insurance. - 401(k) plan with company match. - Health Savings Account. - Subsidized Child Care Assistance with access to a network of high-quality childcare programs. - Fertility benefits for all paths to parenthood, including adoption, fertility treatments and preservation, pregnancy and more. - Generous paid time off (PTO), including vacation and holidays. - Flexible Paid Parental Leave (Both Maternity and Paternity). - A robust people-first culture that promotes professional growth, collaboration, diversity, inclusion, belonging, and work-life balance. - Opportunities to attend leadership development programs, industry events, and our annual company trip to Mexico. - Complimentary access to on-site fitness center.