Director, Media & Relations

San Francisco, CA (On-site)

$199K/yr – $246K/yrDirector/Executive10+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the media relations engine end to end with a calendar-driven PR program tied to product launches, executive storytelling, and analyst alignment.

  • Media relations ownership: strategy through execution, rapid response, and high-profile outlet placements.
  • Executive positioning: interview prep, ghostwriting or supportive thought leadership, and aligned analyst messaging.
  • Narrative discipline: track coverage quality, share of voice, and consistency across reporters and analysts.

Job Description

Responsibilities

  • Own the full media relations function end-to-end—strategy through execution
  • Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities
  • Identify and pursue compelling story angles that resonate with journalists and align with business goals
  • Pitch relentlessly—leverage your relationships to secure placements in tier-1 outlets (WSJ, Forbes, TechCrunch, Bloomberg, NYT, Fast Company, etc.) and top industry trades
  • Manage inbound media inquiries with speed and sound judgment
  • Write and produce all media materials: press releases, pitches, media alerts, bylines, op-eds, briefing docs, talking points, and Q&As
  • Brief and prep executives for interviews; provide real-time support during media engagements
  • Monitor news cycles and identify rapid-response opportunities to insert our POV into relevant conversations
  • Maintain and grow a robust network of journalist relationships across business, tech, and trade media
  • Be the kind of PR pro who can pick up the phone and get a reporter's attention—not just send cold emails

Requirements

  • 10+ years in PR/media relations, ideally a mix of agency and in-house experience
  • Real, working relationships with reporters at major business and tech outlets (e.g., TechCrunch, WSJ, Forbes, relevant industry trades)
  • You can do it all: write tight copy, craft compelling pitches, manage multiple priorities, and deliver results
  • Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace

Preferred

  • Background in B2B tech, SaaS, or enterprise software strongly preferred
  • Experience with analyst relations a plus, but not required—you'll learn our program
AppDirect logo

AppDirect

3.8 Glassdoor

AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success.If you are interested in career opportunities at AppDirect check out our current openings here: https://www.appdirect.com/about/careers#jobOpenings

Founded in 2009
San Francisco, California, USA
1.1K employees (31 in marketing)
69% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
75.7K
Monthly Google Ads Budget
$8.4K
Traffic Source Mix
Search
43.5%
Direct
45.3%
Referral
7.7%
Social
2.1%
Paid
1.1%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
31 (3% of company)

Funding

Total Funding
$574.5M
Last Raise
$100M
Debt Financing, 3 years ago

Funding History

  • Jan 2023
    Debt Financing • $100M
  • Mar 2021
    Debt Financing • $43.8M
  • Sep 2020
    Private Equity • $185M

Recent News