Responsibilities

• Media Relations Strategy & Execution—Own the full media relations function end-to-end—strategy through execution
• Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities
• Identify and pursue compelling story angles that resonate with journalists and align with business goals
• Pitch relentlessly—leverage your relationships to secure placements in tier-1 outlets (WSJ, Forbes, TechCrunch, Bloomberg, NYT, Fast Company, etc.) and top industry trades
• Manage inbound media inquiries with speed and sound judgment
• Write and produce all media materials: press releases, pitches, media alerts, bylines, op-eds, briefing docs, talking points, and Q&As
• Brief and prep executives for interviews; provide real-time support during media engagements
• Monitor news cycles and identify rapid-response opportunities to insert our POV into relevant conversations
• Media Relations—Maintain and grow a robust network of journalist relationships across business, tech, and trade media
• Be the kind of PR pro who can pick up the phone and get a reporter's attention—not just send cold emails

• Analyst Relations Support—Partner with our analyst relations contractor to coordinate messaging and briefings with firms like Gartner, Forrester, and IDC
• Align media narratives with analyst positioning and ensure consistency across external audiences
• Support analyst report cycles and inquiries as needed
• Thought Leadership & Executive Visibility—Develop and pitch thought leadership content (bylines, op-eds, podcast appearances, speaking opps) to elevate executive profiles
• Position our leaders as credible voices on industry trends, innovation, and company mission
• Ghostwrite or heavily support executive content for external publication
• Measurement & Reporting—Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors
• Provide regular updates to leadership on PR program performance and media landscape insights
• Use media monitoring tools to stay ahead of relevant news and competitive activity

• Cross-Functional Collaboration—Partner closely with Product Marketing, Content, Demand Gen, and Executive Comms to align messaging
• Work with Legal and HR on sensitive communications when needed
• Collaborate with events and campaigns teams to maximize PR around key moments
• AI Integration & Media Evolution—Leverage AI tools and platforms to augment daily workflows, media research, content creation, and real-time monitoring, enhancing overall operational efficiency.
• Proactively analyze the evolving media landscape through the ever evolving AI lens, understanding its impact on reporting, discovery, and audience engagement.
• Develop and implement forward-thinking PR strategies that capitalize on AI-driven changes, ensuring our media relations efforts remain innovative and effective in achieving organizational goals.

Requirements

• 10+ years in PR/media relations, ideally a mix of agency and in-house experience
• You have real, working relationships with reporters at major business and tech outlets (e.g., TechCrunch, WSJ, Forbes, relevant industry trades). You don't just pitch—you get replies.
• You can do it all: write tight copy, craft compelling pitches, manage multiple priorities, and deliver results
• Background in B2B tech, SaaS, or enterprise software strongly preferred
• Native news instincts. You know what makes a story, how to frame it, and when to strike
• Comfortable working directly with C-suite; able to prep, coach, and support execs in media moments
• Self starter: You thrive with autonomy and high accountability
• Strong project management and organizational skills
• Exceptional writing and editing abilities—press releases, pitches, bylines, talking points
• Experience with analyst relations a plus, but not required—you'll learn our program
• Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace

• Experience with analyst relations a plus, but not required—you'll learn our program
• Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace

• Benefits: