Director - Media Planning & Strategy
DICK'S Sporting Goods
USA (Remote)
$127K/yr - $238K/yrIn-houseFull-timeDirector/executive8+ years exp.
1 day ago
Director of Media
St. Louis, MO (Remote)
Salary Not AvailableDirector/Executive7+ years exp
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale a full media content engine across podcast, newsletter, YouTube, and magazine, aligning production standards, repurposing, and attribution to grow a B2B audience and measurable downstream revenue.
- Content engine ownership: editorial calendar, pillar content, repurposing system, and new show formats.
- Growth & attribution: build UTM architecture, HubSpot attribution, and dashboards for cross-channel audience growth.
- Channel leadership: set strategy for podcast, newsletter, YouTube, and magazine with cross-functional collaboration.
Job Description
Responsibilities
- Content engine ownership: editorial calendar, pillar content, and repurposing system across channels.
- Production standards: editorial rigor, consistent voice, and cross-team content quality.
- Channel leadership: strategy for podcast, newsletter, YouTube, and magazine to grow reach and engagement.
- Attribution & performance: build UTM architecture, HubSpot attribution, and leadership-level dashboards to show media impact.
Requirements
- 7+ years in senior media, content, or editorial leadership with scale experience.
- Proven growth of B2B audiences via podcasts, newsletters, video, or editorial publishing.
- Documented approach to content repurposing and atomization.
- Active, fluent use of AI tools in production contexts.
- Working knowledge of marketing attribution and UTM architecture.
- Comfort with HubSpot or a comparable CRM.
Preferred
- Experience structuring or selling media sponsorships.
- Experience building communities around media content (forums, live events, LinkedIn groups).
- Familiarity with content licensing or co-production partnerships.
Benefits
- Starting Salary of $120,000
- Fully Remote
- Unlimited PTO
- $100 Wellness Reimbursement Program
- Quarterly training stipend for Professional Development
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance
Rankings
Rankings was founded with one mission: to help personal injury law firms dominate their markets through performance-driven marketing. We started with SEO because we knew it was the foundation of visibility. But as our clients grew, and the competition intensified, we grew too.Today, we’re more than SEO. We’re a full-scale, high-performance marketing engine for personal injury law firms ready to take the next step. We exist for the firms who are tired of throwing money at agencies that don’t understand the legal industry, or what it takes to truly win in it. We don’t chase trends. We build strategies that generate actual cases.We are obsessed with results, addicted to improvement, and unapologetically competitive. We believe that going from good to GOAT takes more than ambition, it takes the right partner.That’s who we are. Now let’s climb.
