Responsibilities

• Develop and execute comprehensive media strategies across paid, owned, and earned channels to drive store traffic and online sales
• Lead all media planning and buying activities, including negotiation with media partners and agencies
• Manage media budgets efficiently while maximizing ROI and incremental sales impact
• Analyze campaign performance and leverage insights to continuously optimize media investments
• Stay current on media trends, emerging platforms, and golf/retail industry dynamics
• Implement a retail media strategy that creates incremental revenue opportunities
• Identify and establish partnerships with relevant retail media networks and platforms
• Develop frameworks for measuring retail media effectiveness and its impact on overall business objectives for our organization and our partners
• Build internal capabilities and education around retail media best practices
• Ensure retail media initiatives complement and enhance existing media strategies
• Directly lead and mentor a team of media professionals, fostering a culture of high performance, accountability, and continuous professional development
• Serve as the primary voice of media to the C-Suite, delivering compelling presentations that translate complex data into clear, actionable business narratives
• Partner with merchandising, e-commerce, and store operations teams to align media efforts with business priorities
• Collaborate with creative teams to ensure messaging resonates with our target audience
• Manage high-level relationships with external agencies and media vendors, ensuring they deliver as an extension of our internal team

Requirements

• 12+ years of media planning and buying experience, with significant time in a client-side or in-house role
• Proven experience in a people-leadership role, with a track record of hiring, developing, and retaining top-tier talent
• Deep expertise across digital and traditional media channels
• Strong analytical skills with experience using media measurement and attribution tools
• Proven track record of developing data-driven media strategies that deliver business results
• Experience managing substantial media budgets
• Excellent negotiation skills and vendor management experience
• Understanding of attribution modeling, incrementally testing, rapid test and learn optimization

Preferred

• Demonstrated success driving incremental sales in a retail environment
• Knowledge of retail media networks and their applications
• Experience in specialty retail, sporting goods, or lifestyle brands
• Exceptional executive presence; the ability to influence senior leadership and act as a trusted advisor to the executive team
• Mastery of communication, with the ability to create and deliver high-impact presentations for diverse audiences
• Strategic mindset balanced with hands-on execution capabilities
• Entrepreneurial approach to building new capabilities (retail media)
• Strong business acumen with focus on ROI and incremental growth
• Excellent communication skills for cross-functional collaboration
• Ability to thrive in a fast-paced, evolving media landscape