Responsibilities

• Lead the regional performance and omni-channel media strategy across LAC for digital and offline media (programmatic, search, social, VOD, TV, OOH), including strategy, technology stack, governance, processes, negotiation, and billing.
• Own the regional media technology roadmap and stack (AI, DSP, DMP/CDP, and first-party data infrastructure), setting standards and governance across markets.
• Act as the senior lead contact for media strategy across the region, interfacing with global, regional, and local teams, partners, and agencies.
• Lead, mentor, and develop a team of media managers, building capability and driving performance.
• Lead local offline agency planners across multiple markets, aligning strategy, negotiation, programming, and billing.
• Oversee the planning and execution of integrated media plans across all LAC markets in partnership with media managers and agencies, driving ongoing optimization of ROI, assets, and vendors.
• Partner with the Analytics team to deploy attribution models, track key media metrics, evaluate campaign performance, and continuously optimize for media efficiency and integrity.
• Guide the team with recommendations on best formats, publishers, and cost efficiency (CPP, CPM, CPC, CPV, etc.).
• Develop and own a first-party data strategy, serving as guardian of data privacy guidelines and compliance.
• Partner with agencies and global teams to elevate processes in AI, tagging, segmentation, DCO, contextual targeting, reporting, tracking, and measurement.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10+ years of omni-channel media experience with progressive leadership responsibility
• Proven experience leading and developing high-performing media teams
• Experience in the credit card, payments, or banking industry is a plus
• Deep expertise across the full campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO
• Strong command of media technology: DSP, DMP/CDP, ad serving, verification, brand safety, and DCO
• First-party data strategy and privacy-compliant data management
• Cookie less measurement and privacy-first attribution
• AI-driven media planning and optimization
• Data clean rooms and data collaboration environments

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.