Director of Media

Mount Vernon, VA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

Drive Mount Vernon’s content strategy and multi-channel production to grow audiences.

  • Primary ownership: Lead content strategy and production across Mount Vernon’s digital channels.
  • Must-have: Minimum 10 years in content leadership with 5+ years managing teams.
  • Standout: Proven ability to grow audiences on YouTube, Instagram, TikTok through storytelling.

Job Description

Responsibilities

  • Strong writing skills, an ability to quickly create new content from interviewing staff, highlighting estate activities, or digesting research in a web-ready format
  • Ability to lead the media team responsible for content creation, social media, and video production
  • Work collaboratively with the George Washington Presidential Library at Mount Vernon and the Center for Digital History housed within
  • Experience with producing both short and long-form stories for a wide audience
  • Work with their team to develop multiple complementary content pieces each week to fuel mountvernon.org, social platforms, the Mount Vernon Magazine, and YouTube
  • Lead the strategy and oversee content for social media channels
  • Translate long-form content into high-performing, channel-specific digital assets, including social posts, videos, and email content
  • Identify opportunities to expand Mount Vernon’s digital footprint through new platforms, partnerships, and innovative storytelling approaches.
  • Ability to help plan and focus on a unified content strategy as defined by the Vice President of Media and Communications
  • Ensure Mount Vernon’s editorial style guide is followed

Requirements

  • Must be a creative, innovative thinker
  • Demonstrated storytelling skills. Excellent verbal and writing ability.
  • Strong knowledge of “what works” with content
  • Excellent understanding of how to maximize Mount Vernon’s presence on popular video channels like YouTube, Instagram, TikTok, etc.
  • Knowledgeable about social media best practices
  • Ability to stay abreast of emerging technologies in media production
  • Experience with video shooting and editing production using Adobe Premiere Pro is a plus
  • Ability to manage a complex schedule and ability to work on multiple projects simultaneously. Must have strong organizational skills
  • Good editorial skills and attention to detail
  • Deadline focused

Preferred

  • Adobe Premiere Pro is a plus
  • On-camera ability is a plus
  • Master’s degree preferred

Benefits

  • 403(b) Retirement plan with employer matching
  • Employee recognition at 5 years of service
  • Monthly employee events
  • Employee referral program
  • On-site Library
  • Discount on Public Event Tickets
  • Discount in the Mount Vernon Shops
  • Discount at the Mount Vernon Inn and Food Court Pavilion
  • Free Parking
  • Health, Vision, and Dental insurance
George Washington's Mount Vernon logo

George Washington's Mount Vernon

Since 1860, more than 85 million visitors have made George Washington’s Mount Vernon the most popular historic home in America. A privately-owned national treasure, Mount Vernon is maintained and operated by the Mount Vernon Ladies’ Association. Since purchasing the estate from the Washington family and assuming stewardship in 1858, the Association has embraced a heroic mission to preserve, protect, and maintain the estate for the American people, relying exclusively on private donations, admission fees, and restaurant and retail proceeds. Through robust education and outreach programs, the Association expands awareness about the life and character of George Washington, sustaining his legacy through research, interpretation, and public education. In experiences on the estate and through its digital outreach platforms, Mount Vernon strives to preserve George Washington’s place in history as “First in War, First in Peace, and First in the Hearts of His Countrymen.”With its latest initiative, The Fred W. Smith National Library for the Study of George Washington, Mount Vernon is affirming its status as the preeminent center of learning about George Washington, his life, character of leadership, and legacy. In addition to safeguarding original books and manuscripts, the Library serves as a center for leadership, where scholars, influencers, and other luminaries come together to talk about the past as well as the future, inspired by Washington’s extraordinary life, achievements, and character.Visit Mount Vernon to explore the mansion, museum, lush gardens, a working farm, gristmill and distillery! Admission fees, restaurant and retail proceeds, along with private donations, support the operation and restoration of Mount Vernon.

Alexandria, Virginia, USA
335 employees (34 in marketing)

Traffic Signals

Monthly Visitors
520.8K
Monthly Google Ads Budget
$184.3K
Traffic Source Mix
Search
65.2%
Direct
27.7%
Referral
5.1%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~335

Marketing Team

Marketing Team Size
15 (4% of company)

Recent News