Responsibilities

• Media Strategy Development
• Develop integrated media strategies across television, radio, podcast, public relations/earned media, YouTube, connected TV, and book publishing.
• Work with FIG Advisor Marketing Team to translate business objectives and marketing goals into cohesive cross-channel media plans.
• Identify and work with preferred partners for ideal channel mixes based on target audiences, campaign goals, budgets, and competitive landscapes.
• Ensure all strategies align with industry positioning, client expectations, and brand direction.
• Media Offering & Product Design
• Build and refine FIG’s media service offerings, including new products, bundles, tiered packages, and proprietary approaches.
• Evaluate new media channels, technologies, and partnerships to keep offerings competitive and innovative.
• Standardize FIG’s media frameworks, methodologies, templates, and strategic tools.
• Collaborate with creative, digital, and analytics teams to ensure media offerings integrate seamlessly with FIG Advisor Marketing and Financial Independence Group’s capabilities.
• Vendor & Partner Management
• Identify, vet, negotiate, and manage relationships with vendors across all traditional and emerging media channels (TV networks, radio groups, podcast networks, YouTube partners, PR firms, publishing partners, etc.).
• Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories.
• Coordinate contract negotiation, renewals, and ongoing vendor evaluation.
• Serve as the primary point of contact for escalations, new opportunities, and partnership expansions.
• Campaign Architecture & Planning Support
• Provide strategic guidance and direction for media plans.
• Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs.
• Support FIG Advisor Marketing team’s in pitching, scoping, and onboarding new clients through strategic insights and media rationale.
• Oversee integration of media plans with creative assets, messaging timelines, and PR strategies Cross-Channel Alignment & Coordination?