Responsibilities

• Own the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.
• Lead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability.
• Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.
• Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR).
• Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks.
• Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.
• Integrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs.
• Scale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environments.
• Report what matters—delivering concise, outcome-oriented media narratives to senior leadership.
• Act as a strategic media partner to Brand and Demand —translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.

Requirements

• 10+ years of B2B or SaaS media leadership, owning brand and performance programs end‑to‑end across the funnel.
• A proven track record building and leading high‑impact media teams, including internal talent and agency partners.
• Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms.
• Strong command of modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM‑driven experiences and AI‑powered search.
• A portfolio of inventive, cost‑efficient campaigns—including surprise‑and‑delight physical‑world experiences and micro‑targeted digital/physical hybrids—that delivered measurable lift.
• Advanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media’s impact on net revenue retention.
• Hands‑on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions.
• Strong analytical and storytelling skills, able to turn complex data into clear direction and executive‑ready narratives.
• Experience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPA.

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program