Responsibilities

• Responsible for managing a team, providing coaching, guidance, inspirational leadership and performance management on a regular basis
• Ensure accurate and timely campaign reporting for all advertisers
• Collaborate with other departments to share best practices based on data-driven insights
• Perform analysis for broadcast, search, online display, mobile, gaming and social/conversational marketing and overall return on investment by program and model
• Fluently interact with syndicated media resources to perform analysis and critical thinking, applying business objectives, strategies and tactics
• Analyze and present (written and verbal) key learning, insights and optimization recommendations to senior and executive audiences
• Support media planning team with ad hoc analysis and report assignments
• Identify opportunities to automate analyses and identify processes for efficiencies
• Establish & maintain benchmarks for overarching media strategies and key campaign initiatives
• Bring analytical rigor and precision to all reporting deliverables
• All other duties as assigned

Requirements

• Bachelor’s degree in math, finance, statistics, economics, business, marketing or other analytical field
• Demonstrated passion and affinity for telling stories with quantitative data
• Ten years of analytics and database experience, agency experience a plus
• 5-7 years of supervisory experience
• Experience building and interpreting statistical models
• Strong written and verbal presentation skills: can clearly articulate in-depth media theories and concepts
• Excellent organization and time management; ability to prioritize workload and multi-task
• Strong attention to detail and able to prioritize tasks, multitask and manage time effectively
• Ability to collaborate with agency constituents including strategic planning, account management, traffic, interactive and event planning
• Problem solving skills - Ability to identify holes in data and provide reporting solutions
• Critical thinking skills - Capable of generating consistent and accurate reporting results back to program/campaign objectives
• Experience running A/B, pre/post, or control/exposed tests for performance optimization
• Extensive knowledge of performance metrics, especially within digital and emerging media
• Proficiency with the Microsoft Office suite of tools, particularly MS Excel and Power Point including creating and applying Excel macros and other tools needed to automate reporting procedures
• Knowledge of the following media software/systems is a plus: IMS, Millward Brown Market Norms, Nielsen AdRelevance, Compete, Kantar Stradegy, comScore, DoubleClick, Google AdWords, Mediaocean OX, GfK, Polk Insights, Keller Fay, Omniture etc
• Ability to work extended hours, including weekends, as required
• Ability to use good judgment when making business decisions and performing tasks

Preferred

• Experience with additional media software/systems is a plus: IMS, Millward Brown Market Norms, Nielsen AdRelevance, Compete, Kantar Stradegy, comScore, DoubleClick, Google AdWords, Mediaocean OX, GfK, Polk Insights, Keller Fay, Omniture.

Benefits

• we offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).
• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.