Director of Media Analytics

New York City, NY (On-site)

$175K/yr – $195K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end delivery of engineering initiatives and coordinates cross-functional workstreams to drive impact.

Job Description

Description

At Moon Rabbit, data isn’t just numbers — it’s the story that fuels smarter strategies and

measurable growth. As Director of Analytics, you’ll lead the charge in transforming data

into actionable insights that elevate our clients’ marketing performance.

You’ll define the frameworks, dashboards, and methodologies that help brands see

around corners, while guiding a team of analysts to deliver best-in-class reporting,

optimization, and strategic recommendations. As a senior leader, you’ll collaborate

directly with clients and internal teams to connect data to decisions, shaping campaigns

that deliver meaningful outcomes.

This is both a strategic and hands-on role: you’ll set the vision, mentor the team, and roll

up your sleeves to ensure our analytics practice continues to be a true differentiator at

Moon Rabbit.

Responsibilities

  • Lead Analytics Strateg

y-> Define and evolve the analytics vision at Moon Rabbit, ensuring it align

swith client business goals

.-> Build and maintain robust measurement frameworks, and performanc

edashboards using Google Analytics, Looker Studio, and other BI tools

.-> Shape data-driven recommendations across paid media channels to optimize ROI, conversions, engagement, and acquisition costs

  • .
    Client & Stakeholder Partnersh

ip-> Serve as a trusted advisor to senior client stakeholders, presenti

ngfindings clearly and confidentl

y.-> Translate complex data into narratives and strategies that dri

vedecision-making at the highest level

s.-> Partner across Moon Rabbit teams — media, strategy, and creative —

toensure integrated, insight-driven executio

  • n.
    Team Leaders

hip-> Manage and mentor a team of analysts, fostering growth, collaborati

on,and thought leadership.o Establish best practices for data integrity, compliance, and reporting consistency across accoun

ts.->Create a culture of curiosity, experimentation, and innovation in analytics delive

  • ry.
    Innovation & Optimiza

tion-> Lead advanced analytics projects including attribution model

ing,forecasting, segmentation, and experimentat

ion.-> Oversee A/B and multivariate testing frameworks to inform camp

aignOptimizat

ion.->Stay ahead of industry trends, emerging technologies, and evol

vinganalytics methodologies to keep Moon Rabbit at the forefr

  • ont.
    Require

ments-> 6–8 years of progressive analytics experience, with at least 3 years in an a

gencyor consulting environ

ment.-> Proven leadership skills with experience growing, mentoring, and insp

iringanalytics t

eams.-> Track record of presenting insights and strategies to senior client

s andExecut

ives.-> Proficiency with BI and visualization tools (Tableau, Looker, Power BI) and s

trongfamiliarity with SQL; Python or R prefe

rred.-> Recognized thought leadership with the ability to shape digital vision and

driveclient suc

cess.-> Exceptional communication, collaboration, and storytelling skills in high-pres

sure,client-facing environm

  • ents.
    What You’ll

Bring-> A blend of strategic vision and hands-on expe

rtise.-> The ability to turn data into stories that move people and strategies fo

rward.-> A passion for teaching, mentoring, and elevating analytics t

alent.-> Entrepreneurial drive and curiosity that matches Moon Rabbit’s culture of agility and innov

ation.
Moon Rabbit logo

Moon Rabbit

2.5 Glassdoor

Moon Rabbit is an independent advertising agency created by a rare breed of people who aren’t satisfied with being conventional. Who know that creative license is worthless without true freedom of expression. Who are Proudly Misfit and consider the title a badge of honor.None of us are alike, but we are guided by the same mission. We are genuine people who do ingenious work. Our backgrounds, fields of expertise, and perspectives may differ but we share a passion for creating things that are meaningful and truly resonate with people—work that can only be brought to life through authenticity and the diversity of our unique blend of talents.We have offices in New York, California and London. Our clients range from boutique to bluechip and from consumer to biotech. We're Great Place to Work certified, Google Partners, Veeva Partners - actually just great partners all around.

Founded in 2017
New York, New York, USA
125 employees (56 in marketing)
23% recommend to a friend

Traffic Signals

Monthly Visitors
3.1K
Traffic Source Mix
Search
18.8%
Direct
27.5%
Referral
3.5%
Social
9.4%
Paid
0.7%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
32 (26% of company)
Marketing Roles Posted (Last 30 Days)
4