Responsibilities

• Strategic Thinking & Analytics Project Management: Lead the process of identifying the mix of measurement and analytics solutions that best meet client and internal team needs. The Director is responsible for thought leadership, planning, and overseeing the execution of various projects including measurement frameworks, campaign data strategy, a media testing plans.
• Client Leadership: Serve as a senior client-facing analytics lead for key accounts, translating performance insights into strategic guidance. Able to lead meetings with executive client leadership (VP, C-suite, etc.) and expert at communicating technical concepts to non-technical teams.
• Advanced Media Analytics: Our core offering is finding the best mix of media and linking to performance outcomes (leads & sales). A key responsibility for the Director and team will be anything that improves upon this core offering via observations from testing or analytics. Specifically, this includes looking for links between performance and: initiated / influenced touchpoints, path length, days to convert, mobile / desktop, geography, creative, creative sequence, daypart, placement, channel, and competitive share (spend and voice).
• Data Visualization and Advanced Reporting : Support client campaign reporting in Tableau, Datorama and Excel. Responsibilities include data manipulation in SQL, overarching reporting strategy, and design of visualizations.
• Data Strategy : Finding insights in disparate data sources that can refine our marketing strategy. This data will include 1 st and 3 rd party data, website visitation trends, ad server logs, Nielsen, and other research sources.

Requirements

• 7+ years in marketing analytics with a focus on digital analytics, Television, and/or Online Video, essential.
• The ability to translate results into clear, concise presentations, written reports, and data visualizations, required.
• Resourceful, adaptable, and creative — must bring fresh insights and not be discouraged when all the data is not readily available.
• Experience with Google Analytics, Adobe Analytics, or similar web analytics vendors is preferred.

Preferred

• Educational background in a statistical or analytical field preferred or equivalent experience. Graduate degree is a strong plus but not required.
• Agency experience is strongly preferred, however, client or consultancy experience will also be considered.

Benefits

• medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.