Responsibilities

• Eliminate Manual Workflows: Design and implement automated solutions that remove manual steps in campaign setup, creative asset delivery, and data entry
• Streamline Asset Distribution: Build centralized, automated workflows for storing and distributing creative assets across marketing channels, reducing errors and accelerating delivery timelines
• Drive Speed-to-Market: Identify operational bottlenecks and deliver measurable improvements in speed-to-market for campaigns and digital journeys without compromising quality or compliance
• Optimize Platform Workflows: Identify opportunities to improve platform configurations and marketing workflows to increase efficiency, scalability, and campaign execution quality
• Lead Day-to-Day Platform Operations: Oversee daily operations of marketing platforms to ensure reliability, performance, and consistency across all teams
• Pilot New Capabilities: Define and lead a structured experimentation program-including A/B tests, journey testing, and technology pilots-with strong hypothesis development, prioritization frameworks, and clear measurement standards
• Act as an Internal Startup: Vet emerging technologies, translating business challenges into scalable, ROI‑positive solutions that can be adopted enterprise‑wide
• Feature Enablement: Gather business requirements and strategically "switch on" underutilized features within the Salesforce and Adobe stacks to expand capabilities and accelerate value creation
• Platform Evaluation & Selection: Lead the evaluation, selection, and implementation of new marketing technology platforms to meet organizational needs
• Design the Foundation: Partner with Digital Product teams to define and maintain the enterprise Martech architecture, ensuring data flows, identity resolution, and decisioning rules are in place across all tools and channels
• Standardize Systems: Own and enforce global standards for naming conventions, tagging taxonomy, and campaign architecture to support enterprise-level attribution, analytics, and insight generation
• Enable Enhancements: Collaborate with analytics and data teams to ensure platforms capture the right data for reporting. Enable advanced segmentation, personalization, and targeting through optimized platform usage
• Ensure Seamless Integration: Oversee integration of Martech platforms-including CRM, marketing automation, CDPs, and analytics tools-with firmwide data systems to ensure interoperability and unified customer views
• Partner on Infrastructure & Security: Work with IS and data partners to ensure proper technical infrastructure, governance, and security for all marketing technologies
• Drive Enterprise Adoption: Lead the transition of incubated or experimental solutions into day-to-day marketing operations, ensuring scalable execution and consistent adoption across teams
• Lead Change Management: Act as a transformational leader who champions automation, drives behavior change, and builds adoption of new processes and technologies across the organization
• Develop Marketing Technology Strategy: Build and evolve a comprehensive marketing technology strategy aligned with marketing and business goals to deliver long-term, enterprise-wide value
• Champion Talent Enablement: Partner with functional leaders to gather business requirements and upskill teams to fully leverage new and existing Martech capabilities
• Lead and Mentor Teams: Lead and develop a high-performing team of marketing technology and operations professionals, cultivating a culture of innovation, collaboration, and operational excellence