Director, Marketplace Marketing

Waltham, MA (On-site)

$150K/yr – $180K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own and optimize two intertwined growth streams for a global marketplace: drive US buyer growth while building scalable partner engagement programs, backed by cross-functional leadership and data-driven ROI.

  • Marketplace Growth Ownership: lead US buyer acquisition and revenue acceleration with buyer-centric campaigns and sales enablement that informs product and messaging decisions.
  • Partner Growth & Narrative: define global partner value propositions, recruitment, and retention programs that scale with regional nuance while preserving a consistent brand voice.

Job Description

Responsibilities

  • U.S. Marketplace (Customer Focus): Buyer Acquisition & Growth: Define and execute marketing strategies to accelerate revenue growth and increase market share among U.S.-based buyers
  • Collaborative Sales Enablement: Partner closely with the Sales organization to co-develop messaging, competitive insights, and tools that empower the U.S. sales team to win
  • Market-Driven Campaigns: Ensure all buyer-facing campaigns and messaging frameworks are grounded in the voice of the buyer, translating market trends into distinctive, audience-centric execution
  • Global Partner Marketing (Supplier Focus): Engagement & Retention: Drive the strategy for deepening engagement with our global supplier base, ensuring partners see continuous value in the Xometry ecosystem
  • Collaborative Partner Recruitment: Work in lockstep with Operations and Network teams to support the recruitment of high-quality global partners through targeted marketing programs
  • Partner Value Proposition: Define and amplify the global partner narrative, ensuring it resonates across different regions while maintaining a consistent brand voice
  • Leadership & Strategy: Cross-Functional Partnership: Forge deep relationships across Sales, Product, Operations, and Marketing to ensure all marketplace and partner initiatives are tightly aligned with business priorities and product roadmaps
  • Performance & ROI: Establish measurement frameworks to track performance across both buyer and partner workstreams; apply data-driven insights to refine strategy and demonstrate clear business impact
  • Player/Coach Leadership: Lead, mentor, and develop a high-performing team while remaining actively involved in day-to-day strategic execution

Requirements

  • 12+ years in B2B marketing, with at least 5 years leading teams; experience in tech based businesses, SaaS, or marketplace environments strongly preferred; technical or manufacturing familiarity/background a plus
  • Collaboration Expert: Exceptional ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities
  • Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience
  • Experience creating supplier or partner engagement programs that scale participation and value
  • Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
  • Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
  • Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
  • Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities. Strong people leader with experience developing managers and building high-performing teams
  • Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building

Preferred

  • Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA)

Benefits

  • 401(k) match
  • medical, dental and vision insurance
  • life and disability insurance
  • generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP
  • other wellbeing resources
Xometry logo

Xometry

3.1 Glassdoor

Xometry is a leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world. It is a public company listed on NASDAQ (symbol: XMTR). With its proprietary technology, Xometry creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies. Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses. Xometry’s buyers range from self-funded startups to Fortune 100 companies.Xometry’s online quoting portal and network of thousands of manufacturing facilities helps ensure fast lead times while offering a broad array of capabilities, including CNC Machining, 3D Printing, Injection Molding, Sheet Metal Fabrication, Sheet Cutting and Casting.www.xometry.com | info@xometry.com | 240.252.1138

Founded in 2013
USA
1.2K employees (115 in marketing)
46% recommend to a friend
47% CEO approval

Traffic Signals

Monthly Visitors
741.8K
Monthly Google Ads Budget
$624.9K
Traffic Source Mix
Search
52.3%
Direct
42.4%
Referral
3.8%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
94 (8% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$447.2M
Last Raise
$250M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $250M
  • Sep 2020
    Series E • $75M
  • Jul 2019
    Series D • $5M

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