Director of Marketing

San Luis Obispo, CA (Hybrid)

$175K/yr – $200K/yrDirector/Executive5+ years expFull time

Posted 5 days ago

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Job Summary

Own and optimize Zone 5 Technologies’ web presence and integrated marketing programs, including content, SEO/SEM, social, and events, while building a scalable team and vendor relationships.

Job Description

Responsibilities

  • Serve as the primary internal owner of the Zone 5 Technologies company homepage, overseeing content strategy, design updates, and user experience improvements in coordination with web development resources.
  • Ensure the website accurately reflects current capabilities, contract vehicles, programs, and brand messaging at all times.
  • Manage content calendars and publishing cadences to keep web properties fresh, relevant, and aligned with business priorities.
  • Develop and maintain an intern program pipeline for homepage support, digital content production, and marketing operations assistance, including recruiting, onboarding, and day-to-day supervision of marketing interns.
  • Develop and own the SEO strategy to improve organic search visibility, keyword rankings, and inbound traffic for Zone 5 Technologies' web properties.
  • Plan, execute, and optimize paid search campaigns (SEM/PPC) across platforms such as Google Ads, ensuring efficient spend and measurable return on investment.
  • Monitor analytics platforms to track performance, identify trends, and implement data-driven improvements to both organic and paid search efforts.
  • Conduct regular competitive analysis and keyword research to stay ahead of industry trends and refine targeting strategies.
  • Lead Zone 5 Technologies' social media presence across LinkedIn, X (Twitter), and other relevant platforms, establishing a consistent brand voice and content strategy.
  • Create, curate, and schedule organic content that highlights company achievements, thought leadership, contract wins, industry news, and culture.

Requirements

  • Minimum of 5 years of progressive marketing experience in a similar or equivalent role, ideally within the defense, aerospace, government contracting, or technology sectors.
  • Demonstrated hands-on proficiency in SEO, SEM/PPC, and paid and organic social media marketing.
  • Proven experience managing company websites and digital content, including working with CMS platforms and web analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
  • Track record of successfully managing external agencies, vendors, and contractors to deliver results on time and within budget.
  • Strong written and verbal communication skills, including the ability to develop compelling marketing copy and executive-level presentations.
  • Demonstrated ability to manage multiple concurrent projects in a fast-paced environment with competing priorities.
  • Ability to travel to Zone 5 Technologies offices, test events, and industry events as required (estimated 10–20% travel).

Preferred

  • Experience in upstart B2G (business-to-government) marketing and defense technology sector.
  • Experience supervising junior staff or marketing interns.
  • Proficiency with marketing automation platforms, CRM systems, and advertising analytics dashboards.
  • Bachelor's degree in relevant field.

Benefits

  • Competitive total compensation package
  • Comprehensive benefit package options include medical, dental, vision, life, and more.
  • 401k with company-match
  • 4 weeks of paid time off each year
  • 12 annual company holidays
  • This role qualifies for up to 50% telework, allowing for a flexible hybrid schedule. Candidates must be able to reliably report to their designated office location when on-site work is required.
Zone 5 Technologies logo

Zone 5 Technologies

Zone 5 Technologies (Zone 5) is a UAS and technology development company founded in 2011 and headquartered in San Luis Obispo, CA. To date, the company’s focus has been the development and testing of innovative unmanned aircraft systems for demanding government applications. This has included development of CONOPS, vehicle designs, complete avionics systems, embedded hardware and software, ground control stations and mission planning software. Integration of these designs and components have been extensively tested through software-in-the-loop, hardware‐in‐the‐loop, and flight tests. In addition to end‐to‐end system development, Zone 5 also focuses on enabling technologies, including: modern low-cost high-capability flight control systems supporting vehicles ranging from counter UAS interceptors to long range cruise missiles. DOD prime contractor with proven track record of execution. Product Focus: Air Launched Effects. Next Gen Munitions. Counter UAS. Tactical Interceptors. Vertically integrated. Concept to production and everything in between. Join us!

Founded in 2011
San Luis Obispo, California, USA
161 employees (4 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
30.6%
Direct
45.4%
Referral
5.8%
Social
16.6%
Paid
1.4%

Headcount Trend

Current headcount: ~164

Marketing Team

Marketing Team Size
4 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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