Director of Marketing

Responsibilities

• Own the category narrative: Define Zania's positioning and messaging for agentic GRC across security questionnaires, third-party risk, audits, and compliance programs, and make it land with CISOs, Chief Risk Officers, and Heads of GRC.
• Build the pipeline engine: Set the marketing plan and targets, and own marketing-sourced and influenced pipeline for enterprise and Fortune 500 accounts, in close partnership with sales and the founders.
• Product marketing and launches: Turn new agent capabilities into crisp launches, customer stories, competitive positioning, and sales enablement that help AEs win against legacy GRC platforms.
• Executive and community programs: Build high-signal programs for senior security and risk buyers: CISO dinners, roundtables, analyst relations, and a presence at RSA, Black Hat, Gartner Security & Risk, and ISACA events.
• Build and lead the team: Hire and develop a small, high-output team (growth, content, design) and the right agency and freelance partners. Set the operating cadence and the metrics.
• Instrument the funnel: Own the marketing stack and reporting so we always know what's working, what CAC looks like by channel, and where to place the next dollar.
• Lead the launch of a new Zania agent, from positioning and messaging through a CISO-facing campaign, analyst briefings, and sales enablement, and measure the pipeline it creates within 60 days.
• Rebuild Zania's website and core narrative to clearly separate agentic GRC from "compliance automation," and test it with target buyers before launch.
• Design and run an executive event series for Fortune 500 CISOs and risk leaders in the Bay Area and New York that turns into qualified pipeline.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 8+ years of B2B marketing experience, including 3+ years leading a marketing function or team at a high-growth SaaS company.
• Experience marketing to enterprise security, risk, compliance, or IT buyers (cybersecurity, GRC, or adjacent enterprise infrastructure).
• Proven track record of building marketing programs that generated measurable enterprise pipeline and revenue.
• Exceptional written and verbal communication skills, with the ability to present to executive audiences.

Preferred

• Experience at a cybersecurity or GRC company from early stage through Series B/C
• Experience positioning an AI-native product against established incumbents
• Existing relationships with security analysts, media, or CISO communities
• Familiarity with HubSpot, Salesforce, LinkedIn Campaign Manager, and ABM platforms

Benefits

• Flexible PTO
• Medical, dental, and vision insurance
• Meals and snacks in the office
• Relocation and immigration support