Director of Marketing - Wholesale at United Legwear Company LLC | New York City, NY | $125K/yr – $150K/yr

Director of Marketing - Wholesale

New York City, NY (On-site)

$125K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate wholesale/retail marketing, aligning product storytelling, seasonal campaigns, and retailer media across licensing, in-store, and digital channels.

Product and partner alignment: drive cross-functional campaigns with product, design, packaging, licensing, and sales to unlock seasonal growth.
Retail activation: plan in-store POS, showroom materials, co-op media, and retailer collaborations to accelerate sell-through.
Trade shows and asset production: lead booth activation and seasonal photoshoots to feed POS and digital assets.

Job Description

Responsibilities

Product Development
Work with the product development and design teams on new product initiatives and seasonal big idea and partner with the trim and packaging creative team on all “on-product” marketing.
Manage approvals and follow up with brand partners (licensor), acting as the marketing liaison between the teams.
Work with the commercial (sales) team on market sell-in . Developing compelling sales market & showroom materials to aid the sales team and meeting with accounts to understand their business objectives.
Trade Show & Event Activation Develop trade show needs in partnership with sales and creative director to execute trade show booth plans.
Wholesale Account Activation
In-Store POS development. Align with Commercial (sales) team, merchant team, and retailers on creative and development of in-store POS collateral and floorplan needs. Maintain calendar for decision making and asset delivery.
Partner with Retailers on all co-op or retailer media . Collaborate with retailers on spend, policies, objectives, KPI’s and creative. Maintain calendar for decision making and asset delivery.
Partner with digital commercial (sales) teams & ULAC digital marketing team on marketing creative and media needs for on-site retailer marketing and media opportunities with all digital partners (i.e. Amazon, MMN, Kohls Media Network, etc.)
Manage approvals and follow up with brand partners (licensor) & retailers, acting as the marketing liaison between the teams.
Photo Shoot Management:
Spearhead seasonal campaign shot needs for all business stakeholders to support business needs for POS and digital assets.
Coordinate shoot preparation with licensor when needed, styling and creative teams for shoots. seasonal campaigns and supplemental shoots as needed.
Manage Product Photography (PDP) image needs with the sales and studio production team to ensure all product photography is captured for each season .
Perform any other duties as assigned in support of the company needs and operations.

Requirements

Bachelor’s degree in marketing, business or related field and 8+years of experience in Apparel Marketing with a proven track record of building and executing marketing plans in wholesale/retail channels or equivalent combination of education & experience.
Strong written and oral communication, organizational skills with the ability to collaborate with and lead cross functional teams.
Strategic thinker who can drive creative problem solving and quantitative ability to understand and interpret data.
Process oriented. Has experience working in an environment that has established project management processes and tools.
Working knowledge of photography production.
Proficient in Microsoft Office (Excel, PowerPoint and Word) and strong working knowledge of Adobe Creative Suite, especially InDesign, Illustrator and Photoshop
Open-minded, with an ability to collaborate effectively at all levels within the company.
Entrepreneurial attitude with ability to take on multiple projects and deadlines at once.
Experience working with an external partner as the point of contact including licensors, key accounts and any other outside resources.
Experience managing team of people.

Benefits

Medical, Dental, and Vision Insurance Access to quality health care coverage with a variety of plan options to fit your needs.
Fitness Reimbursement Reimbursement is for eligible health and wellness programs to encourage a healthy lifestyle through our medical benefits plan.
Short-Term and Long-Term Disability Insurance (100% Employer Paid) Income protection to support you during unexpected health challenges, 100% company-paid.
Group-Term Life Insurance (100% Employer Paid)
Accidents can happen in an instant, affecting you and a loved one. Our Group-term Life Accidental Death and Dismemberment Insurance is designed to help families by providing financial protection in case of death or severe injury resulting from an accident.
Employee Assistance Program (EAP) Confidential support services for mental health, work-life balance, and other personal matters.
401(k) Retirement Plan Plan for your future with our competitive retirement savings plan, including employer matching of up to 4.5%
Pet Insurance Coverage options to help care for your furry family members.
Paid Time Off (PTO) and Sick Leave Competitive paid vacation and sick leave to support your work-life balance.