Responsibilities

• Establish and execute the long-term marketing strategy for Siding, Trim, and Windows brands in alignment with corporate and business units objectives
• Lead integrated marketing initiatives including brand strategy, product launches, digital marketing, content development, and events
• Direct multi-channel demand generation campaigns, leveraging analytics to optimize performance and customer engagement
• Partner closely with Product Management, Sales, and R&D to influence product roadmaps and customer experience initiatives
• Oversee major trade shows, industry events, and strategic partnerships, with a focus on ROI and continuous improvement
• Serve as the primary marketing representative for the business unit with key customers and industry stakeholders
• Manage the marketing budget to ensure effective resource allocation and achievement of financial goals
• Lead, develop, and engage a high-performing marketing team, fostering accountability, innovation, and continuous improvement

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree strongly preferred
• Minimum of 8 years of progressive marketing leadership experience, preferably within building products or manufacturing
• Demonstrated success leading multi-brand portfolios and complex go-to-market initiatives
• Strong expertise in brand management, product marketing, digital marketing, and demand generation
• Proven business acumen with the ability to translate market insights into actionable strategies
• Exceptional leadership, communication, and stakeholder management skills
• Experience with modern marketing technologies, analytics, and CRM platforms