Responsibilities

• Lead the Verily Me marketing plan - Identify the big bets, content strategies, and program mix to deliver brand and business objectives. Gain alignment and socialize strategies across the company.
• Act as the central orchestrator of marketing strategy and execution of marketing plans across the marketing team and with the Verily Me product team, bringing together Product Managers, Media Planners, Creative Designers, Copywriters, PR & Social Media, and creative agency partners to deliver a seamless brand experience. Own the calendar, investment and content strategy to drive brand results.
• Drive a cohesive social, influencer, and PR strategy , working with in-house creative and external agencies to bring innovative ideas and content together to tell the Verily Me story.
• Collaborate with product teams to understand and market complex features, such as the Lifelong Health Study and Lightpath care management programs for cardiometabolic conditions.
• Synthesize user motivations: Deeply understand our Verily Me members and potential members and develop approaches to connect marketing to their core needs, such as the fragmentation of their health records and the fatigue of trying to make sense of their healthcare.
• Develop and drive creative briefs to deliver brand themes and programs: Translate consumer needs into creative briefs that move beyond just making people feel good about the brand to explicitly showing them why they need the product.
• Champion the Brand Voice: Ensure all creative assets reflect our mission to provide a safe, protected place for users to take control of their health.
• Analyze performance and optimize: Partner closely with the Performance Marketing team to optimize the marketing mix and with the Creative team to optimize messaging and creative, focusing on metrics like social engagement, quality downloads, and product engagement.
• Budget & Efficiency: Evaluate the balance of investments from top to bottom of funnel, ensuring investments reach target cost per acquired member objectives while building strong awareness and affinity.
• Partnership Activation: Pitch and manage relationships with external partners, including patient advocacy groups (e.g., AHA, Diabetes Patient Advocacy Coalition).

Requirements

• Deep Brand & Product Fluency: Ability to learn and evangelize the specific utility of Verily Me features, including the Standard and Lightpath care programs, AI companion "Violet" and meal tracking capabilities, ensuring any marketing claims align with product features and performance.
• Strategic Synthesizer: Proven ability to digest complex audience data (e.g., gaps in care, "Am I healthy?" anxiety) and turn it into clear, actionable creative briefs.
• Expert Collaborator: Demonstrated success in breaking down silos between creative, media, and product teams to launch integrated campaigns.
• Persuasive Communicator: Ability to pitch the brand vision to internal leadership to secure budget alignment and to external partners to build trust.
• Data-Driven Optimizer: Experience utilizing performance data to pivot strategies, optimize media spend, and drive maximum awareness, consideration, and adoption
• Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.