Marketing Specialist
Millerbernd
Sauk Rapids, MN (On-site)
$62K/yr - $73K/yrIn-houseFull-timeMid level3+ years exp.
1 hr ago
Director, Marketing
Fort Collins, CO (On-site)
$165K/yr – $185K/yrDirector/Executive10+ years expFull time
Posted 3 days ago
Job Summary
Lead and develop a global marketing organization to drive growth through strategy, cross-functional collaboration, and accountable performance.
- Own global marketing strategy and team development
- Drive integrated campaigns and demand generation with Sales
Job Description
Responsibilities
- Lead, coach, and develop a global marketing team while establishing clear roles, decision rights, priorities, operating rhythms, and performance expectations.
- Use customer insight, market intelligence, and competitive analysis to define priority verticals, customer segments, value propositions, portfolio opportunities, and commercial investments.
- Translate growth strategy into integrated campaigns, digital programs, events, content, and sales-enablement initiatives that improve customer engagement, lead generation, conversion, and pipeline growth.
- Partner with Sales and Commercial Operations to strengthen lead management, funnel visibility, performance reporting, and accountability for commercial outcomes.
- Establish standards and scalable processes for accurate, customer-focused technical content, messaging, proof points, and enablement resources.
- Improve marketing effectiveness through disciplined planning, meaningful performance measures, technology adoption, automation, and continuous improvement.
- Work across Product Management, Strategy, Service, Operations, and regional commercial teams to align priorities, represent customer needs, and accelerate execution.
- Evaluate marketing investments and direct resources toward the markets, programs, and customer experiences with the greatest growth potential.
- Build the organization’s strategic marketing, digital, analytical, and commercial capabilities while developing future leaders.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
- Experience leading and developing a multi-disciplinary marketing team with responsibility for strategy and execution.
- Demonstrated success developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
- Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
- Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
- Experience marketing complex products, technology, services, or solutions to professional or technical customers.
- Up to 20% international travel
Benefits
- Day 1 Health, dental, vision and 401(k) with company match!
- Professional onboarding and development opportunities
- Career coaching and opportunities to grow across a global organization
- The opportunity to shape a global marketing organization and influence Ott’s growth strategy
- A collaborative environment where Marketing partners closely with Commercial, Product, Strategy, Service, and regional teams
- Meaningful work supporting water monitoring, environmental protection, and the sustainable management of vital resources
Veralto Global
4.0 Glassdoor
Veralto is a $5 billion global leader in essential technology solutions dedicated to creating a safer, cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day. When you join a Veralto company, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the water, food, medicine, and other essentials we all rely on, and where you’ll have boundless opportunities to deepen your skillset, pursue your ambitions, and grow your career. Spanning 13 operating companies and 300+ locations across the globe, each of our 16,000 associates worldwide brings rich backgrounds and diverse perspectives to our business. Together, we’re Safeguarding the World’s Most Vital ResourcesTM—and building rewarding careers along the way. Learn more about our culture on our LinkedIn Life page and on jobs.veralto.com.
Founded in 2023
Waltham, Massachusetts, USA
594 employees (53 in marketing)
77% recommend to a friend
96% CEO approval
Salaries
Posted range
$165K/yr – $185K/yr
Taken straight from the job posting.
The middle of this range ($175K) is 46% above the median base salary for Marketing Director roles in the United States ($120K).
Marketing Director median pay in the United States
Most pay falls between $90K and $152K. Based on 326 salaries.
Marketing Team
Marketing Team Size
49 (8% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
79.7K
Traffic Source Mix
Search
23.7%
Direct
42.2%
Referral
17%
Social
16.2%
Paid
0.7%
Headcount Trend
Current headcount: ~594
News about Veralto Global
Links
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