Responsibilities

• Build and execute demand generation and customer acquisition strategies across digital, lifecycle, account-based, and content marketing.
• Develop campaigns that build a scalable source of marketing-qualified pipeline, focusing on sales-ready opportunities over raw lead volume.
• Drive high-touch ABM programs to penetrate and expand priority accounts across verticals and audiences.
• Create content (reports, white papers, and guides) to advance industry authority, educate prospects, and nurture accounts through long sales cycles.
• Own our paid acquisition strategy across channels (like LinkedIn) and emerging platforms to capture new interest.
• Support industry events and conferences by producing collateral and promotional assets that capture on-site interest.
• Develop tailored positioning, messaging frameworks, and competitive differentiation for our target markets.
• Partner closely with Business Development to map out account contact lists and coordinate the marketing campaigns required to turn leads into closed deals.
• Collaborate with our Client Strategy team to translate positive client outcomes into case studies, references, and proof points that accelerate sales and support account expansion.
• Support the development of sales enablement tools, collateral, and training to ensure our messaging is executed effectively.

Requirements

• Educational Background: You hold a 4-year college degree or possess equivalent hands-on professional experience.
• Proven Experience: You have 10+ years of experience in B2B marketing leadership, with a proven track record of designing and executing multi-channel campaigns that drive high-quality pipeline. Experience navigating long, complex enterprise sales cycles is highly preferred.
• Strategic Thinker: You excel at turning market challenges into clear, comprehensive marketing plans and programs.
• Results-Oriented: You use data to evaluate campaign success and continually optimize for outcomes.
• Leadership: You have a demonstrated track record of leading and developing talent, fostering a resilient and supportive team environment.
• Strong Collaborator: You are a skilled communicator who enjoys partnering across teams to ensure our program execution is always tied to broader business and marketing goals.
• Comfortable with Marketing Tools: You are comfortable with marketing automation, CRM, and project management tools like Salesforce, HubSpot, and Monday.com.
• Mission-Driven: You possess a genuine passion for UZURV’s mission and are motivated by the opportunity to execute marketing that makes a real-world impact.

Benefits

• 401(k) with company match
• Comprehensive healthcare benefits
• Generous PTO and paid holidays
• A collaborative, team-based work environment
• A mission-driven culture where your work has real impact