Director, Marketing

Responsibilities

• Leading the development and stewardship of the UVA Health brand strategy across audiences, markets, and channels.
• Guiding brand positioning, messaging, creative strategy, visual identity, and organizational brand adoption.
• Serving as the primary strategic marketing lead for UVA Community Health, including its medical group, three Northern Virginia community hospitals, and network of outpatient clinics.
• Developing localized strategies and campaigns that support specialty and service-line growth, increase brand awareness, and respond to the distinct dynamics of Northern Virginia markets.
• Partnering with UVA Community Health leaders and health system strategy teams to identify market opportunities and align local initiatives with system-wide priorities.
• Elevating the UVA Paul and Diane Manning Institute of Biotechnology, its research, discovery and development programs, and the work of key faculty.
• Translating complex scientific and clinical advancements into clear, compelling narratives for patients, providers, partners, and other stakeholders.
• Collaborating with Performance Marketing, Digital Solutions, Creative Studio, Content and Social, and other communications partners to deliver coordinated, multichannel programs.
• Leading quantitative consumer and provider research and monitoring measures such as awareness, preference, perception, market trends, and brand lift.
• Establishing meaningful KPIs and measurement frameworks, using performance insights to optimize campaigns and demonstrate return on investment.

Requirements

• Education: Bachelor's degree required.
• Experience: 8+ years relevant professional experience, to include 3+ years of formal managerial experience required.
• Licensure: None.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Generous Paid Time Off
• Retirement Savings
• Long-term and Short-term Disability
• Health Saving Plans, and Flexible Spending Accounts
• Certification and Education Support