Director of Marketing, U.S. Microbiology at Waters Corporation | Baltimore County, MD | $167K/yr – $267K/yr

Director of Marketing, U.S. Microbiology

Baltimore County, MD (Remote)

$167K/yr – $267K/yrSenior Level10+ years expOther

Posted 2 months ago

Job Summary

Build and own US market expansion for at home testing, with a focus on HPV adoption and portfolio launches, while aligning value props to clinicians and buyers.

Ownership: US market expansion and launch planning across the molecular portfolio.
Channels and value storytelling: omnichannel campaigns with evidence-based messaging to drive adoption and pipeline.
Stakeholder alignment: partner with sales, KOLs, advisory boards, and global product teams to translate insights into GTM plans and pricing.

Job Description

US market expansion and portfolio growth for at home testing, aligning value Props with clinicians, KOLs, and buyers, while leading launches, lifecycle, and omnichannel demand in the US.

Ownership: US market expansion, HPV at home testing adoption, and launch planning across the molecular portfolio.
Channels and measurement: omnichannel targeting, evidence-driven messaging, and cross-platform campaigns to drive adoption and pipeline.
Stakeholders: align with sales, KOLs, advisory boards, and global product teams to translate insights into GTM plans and pricing.

Waters Corporation

3.3 Glassdoor

Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years. Our products ensure the safety of the medicines we take, the purity of the food we eat and the water we drink, and the quality and durability of products we use every day. Together with our customers, in labs around the world, we deliver scientific insights to improve human health and well-being, helping to leave the world better than we found it.

Founded in 1987

Milford, Massachusetts, USA

9.1K employees (358 in marketing)

www.waters.com

53% recommend to a friend

48% CEO approval