Director of Marketing at University of La Verne | La Verne, CA

University of La Verne

Director of Marketing

La Verne, CA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Direct and shape the university’s marketing and enrollment strategy across campuses.

Own integrated plans with leadership to build brand awareness and enrollment growth.
Must-have: 7+ years in higher-ed marketing leadership with a strong campaign portfolio.
Standout: Deep analytics using GA, Looker Studio, social platforms, and Slate.

Job Description

Responsibilities

Creates, manages and shapes the university’s narrative, enhances its presence both regionally and nationally, and drives success in recruitment efforts across various programs and campuses.
Works closely with the Senior Executive Director of Strategic Marketing and Communications to develop comprehensive integrated strategic marketing plans for each of the university colleges, blending a traditional and digital marketing mix that builds brand awareness and grows enrollment.
Is a strategic and analytical thinker who can manage multiple priorities in a fast-paced environment with tight deadlines.
Requires deep expertise of reporting and analytics platforms, such as Google Analytics, Google Looker Studio, Facebook, Instagram, LinkedIn, and Slate to leverage data and insights, measure campaign effectiveness, and evaluate opportunities in the market.
Must have excellent written, presentation, and verbal communication skills to articulate complex concepts clearly, and is a pivotal member of the MarComm leadership team.

Requirements

Minimum seven years of recent experience preferably in a higher education leadership role, with a strong portfolio of successful campaigns, projects, and strategies.
Demonstrated experience in developing and executing comprehensive strategic marketing plans.

University of La Verne

Since 1891, the University of La Verne has been dedicated to the belief that a quality, values-based education enriches the human condition by engendering service, scholarly accomplishment, and professionalism. Though decades of growth have changed its appearance and reach, La Verne has retained its sense of purpose, seeking to provide students with individual attention to spark personal growth through intellectual challenge and development. The university takes pride in knowing its more than 80,000 alumni worldwide have made a difference in their professions and communities.

La Verne, California, USA

1.7K employees (98 in marketing)

laverne.edu