Responsibilities

• Using home office templates and/or directions, modifies or produces creative pieces for advertising, collateral, sales office displays, signage, etc. ensuring adherence to company brand standards and marketing policies.
• Purchases all local offline media, including signage programs, purchased consumer lists, etc.
• Works with local and/or national marketing agencies and business partners to produce and maintain all marketing collateral including brochures, price sheets, fliers, and broker outreach materials.
• Guides model merchandising direction and coordinates activities related to model and sales office installations and potentially model landscape design.
• Participates in the selection of model options and upgrades.
• Coordinates the closure of the model complex and sales environment at community close-out.
• Assists the sales team with all consumer and broker events.
• Develops and maintains current knowledge of competitor marketing programs, pricing, and products, as well as consumer demographics and economic influences.
• Utilizes available home office/national and local market research to develop community-specific Buyer Profiles to guide marketing activities.
• Tracks results for all marketing initiatives, including detailed analysis of traffic sources.

Requirements

• Bachelor’s degree in Marketing, or equivalent combination of education and experience.
• 7 or more years of marketing experience or related industry experience.
• Ability to effectively present marketing ideas to internal teams and outside parties.
• Superior verbal and written communication skills including grammar, spelling, and proofreading skills.
• Strong analytical skills with a focus on solving problems and developing creative solutions.
• Ability to work both independently and collaboratively.
• Proficient in Microsoft applications including Word, Excel, Outlook and PowerPoint.

Preferred

• New Home marketing experience preferred.
• Proficiency in InDesign and Photoshop is preferred.

Benefits

• Health, dental and vision coverage; Health Savings Account (HSA); flexible spending accounts (FSA); dependent care FSA; paid time off; vacation; holidays; sick leave; jury duty; bereavement; volunteer time; paid disability; parental and military leave; life insurance; AD&D; short- and long-term disability; 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of contributions; adoption, fitness, tuition and travel assistance; EAP and related services.