Responsibilities

• Responsible for leading marketing and digital strategy for the assigned business unit(s). Drive revenue growth through strategic marketing plans, with a high focus on digital efforts. Execute marketing plans that support business objectives, strengthen brand positioning, and improve customer engagement.
• Develop go-to-market strategies leveraging knowledge across the consumer facing teams and finding efficiencies in our marketing and digital efforts.
• Deliver growth targets. Develop retention programs to meet annual churn goals. Manage product development and promotion strategy to meet market needs.
• Oversee direct marketing and marketing operations group to support sales and member communications tactics. Partner with teams to provide strategy and support necessary to meet business objectives.
• Align creative resources to translate business goals, consumer insights, and industry best practices into strategic, on-brand concepts and high-impact creative tactics
• Oversee management of all external agency relationships and budgets.
• Ensure excellence and accountability in the entire creative process, from project intake and concept to timely and on-budget completion of superior work that produces results
• Oversee and contribute to the concepts and development of designs for testing and application across a variety of media. This includes but is not limited to brand assets, web pages, landing pages, email, advertisements, video, and offline materials.
• Oversee the management, application, and evolution of brand and site standards, templates, and style guides, and ensures brand standards are consistently met.
• Advocate the consumer viewpoint and support the business with creative executions that enable consumers to achieve their desired objectives with high satisfaction.

Requirements

• Bachelor027s degree in related field or equivalent experience; Minimum of 2 additional years of experience related to functional area
• Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work and managing performance of direct reports
• Demonstrated high proficiency in developing and implementing digital creative projects, including creative writing, branding, visual design, or advertising/sales promotion, or leading creative teams in this work.
• Ability to effectively represent creative concepts, freely discuss ideas, and command a room with all levels of the organization. Effectively communicate information to a wide variety of technical and non-technical individuals or groups.
• Proficient with Adobe Creative Suite and Microsoft Office products.
• Superior verbal and written communication skills.
• Excellent organizational skills with the ability to work in a fast paced, team-oriented environment.
• Regularly exercises discretion and independent judgment in the performance of job duties.
• For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment