Director of Marketing

Winter Park, FL (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own inbound engine and lead-gen machine for a performance-driven agency, balancing content, SEO, paid, and founder thought leadership to feed a marketing-sourced pipeline.

  • Growth Engine: Build integrated content, SEO/GEO, paid, and thought-leadership programs that generate qualified inbound leads and a clear pipeline number.
  • Platform & Brand: Architect editorial, case studies, proprietary research, and founder thought leadership to position the agency as a trusted buyer resource.
  • Operations & Delivery: Own website CRO, landing pages, nurture flows, and conference presence to convert interest into pipeline.

Job Description

Responsibilities

  • Inbound lead engine: Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team. You carry a pipeline number.
  • Content and editorial: Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make Tiger Tracks the agency brand buyers trust.
  • Founder thought leadership: Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders.
  • SEO and Generative Engine Optimization: Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers.
  • Paid acquisition: Run Tiger Tracks' own paid programs on LinkedIn, Meta, and Google to drive qualified leads.
  • Website and conversion: Own the website as a conversion engine, including messaging, CRO, and landing pages.
  • Email and lifecycle: Build nurture sequences, gated assets, and re-engagement programs.
  • Events and field marketing: Own Tiger Tracks' presence at ShopTalk, Possible, Cannes Lions, and industry conferences.
  • Team building: Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors.
Tiger Tracks logo

Tiger Tracks

Tiger Tracks is a digital marketing agency with 20+ years combined experience working at Google amongst its founding team. At Google we managed the ad campaigns for the highest-spending brands in the world (Verizon, Etsy, Dell, Snapchat, AT&T, Under Armor, etc..), and now help select companies improve digital marketing performance. Tiger Tracks' CEO was formerly Chief Growth Officer for a venture-backed company where he leveraged digital marketing to scale the business to over a $350MM valuation, and now uses these learnings to help the early-stage companies that partner with TigerTracks. About the Tiger Tracks free Marketing Audit: Tiger Tracks is happy to offer its signature free digital-marketing audit to businesses in its network. During the audit we deep-dive your current digital marketing setup to identify gaps, highlight untapped opportunities, and provide a customized plan to improve performance. It makes for highly useful analysis at no cost. Typical outcomes of our audits include uncovering significant wasted ad spend due to incorrect targeting/settings, improving conversion rates of ad creative and landing pages, fixing key tracking issues, and more. As a result, companies are often able to reduce their CaC by more than 50% while materially increasing ads-driven revenue due to the actionable insights from our audit. Please reach out directly over LinkedIn, or to cliff@tigertracks.ai, and we'll be happy to schedule an introductory call.

Palm Beach, Florida, USA
39 employees (13 in marketing)