Sr. Director, Demand and Digital Marketing
Elastic
USA (Remote)
$200K/yr - $380K/yrIn-houseFull-timeSenior level15+ years exp.
2 hrs ago
Director of Marketing
Houston, TX (On-site)
Salary Not AvailableDirector/Executive6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Direct pediatric health system marketing with omni-channel strategy, brand stewardship, and team leadership to drive growth and patient engagement.
- Must-have: Six+ years of progressive marketing experience with leadership responsibilities; healthcare experience preferred.
- Standout: Brand stewardship across service lines and markets with budget and agency/vendor management.
Job Description
Responsibilities
- Develop and execute integrated omni-channel marketing plans aligned with organizational growth priorities, including service lines, geographic markets, and digital health offerings.
- Lead campaign strategy, planning, and execution across digital, paid media, owned channels, and select earned efforts.
- Partner with analytics and digital teams to define KPIs, monitor performance, and optimize marketing effectiveness and ROI.
- Ensure consistent and effective application of brand standards, messaging, and visual identity across all marketing initiatives.
- Serve as a brand steward for assigned service lines and markets, advising internal stakeholders on best practices.
- Lead marketing initiatives that strengthen awareness, engagement, retention, and loyalty among patients and families.
- Collaborate with patient experience, access, and digital teams to support cohesive, intuitive, and on-brand consumer journeys.
- Apply consumer insights to inform targeting, personalization, and messaging strategies.
- Support and manage marketing partnerships, sponsorships, and community activations that extend reach and support growth objectives.
- Coordinate with internal stakeholders to ensure partnerships align with brand values, organizational mission, and compliance requirements.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
- Minimum of six (6) years of progressive marketing experience, including people and/or project leadership responsibilities.
- Healthcare, pediatric, academic medical center, or mission-driven organization experience preferred.
Preferred
- A results-driven marketing approach, with an emphasis on achieving measurable outcomes.
- A strategic thinker with the ability to translate strategy into execution.
- A consumer and mission-centered mindset.
- The ability to act as a collaborative partner, influencing teams and leaders across the organization.
- Expertise in data-informed decision making and demonstrated analytical acumen.
Texas Children's Hospital
Texas Children’s Hospital is a world-class pediatric facility, nationally recognized as a top children’s hospital, and voted one of the best places to work in Houston for nine years running. We’re committed to creating a healthy community for children by providing the best pediatric care possible, through groundbreaking research and emphasis on education. We also offer a full continuum of family-centered care for women, from obstetrics to well-woman care. As a team member at Texas Children’s Hospital, you’ll work in an environment that values your voice. Texas Children's Hospital, headquartered in Houston, Texas, is recognized as one of America's best children's hospitals.
Traffic Signals
Monthly Visitors
29.7K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
44.1%
Direct
38.7%
Referral
15.3%
Social
1.6%
Paid
0.3%
Headcount Trend
Current headcount: ~12.7K
Marketing Team
Marketing Team Size
115 (1% of company)
Marketing Roles Posted (Last 30 Days)
1
