Responsibilities

• Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
• Evaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiency
• Manage relationships with technology vendors and partners to ensure service quality and contract optimization
• Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
• Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
• Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI
• Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
• Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
• Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
• Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility

Requirements

• Proven expertise building and managing marketing technology stacks at scale
• Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
• Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
• Deep understanding of SEO principles, site architecture, and organic search optimization
• Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
• Knowledge of marketing compliance and data privacy regulations
• Strong analytical skills and the ability to interpret marketing data to make informed decisions
• 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
• Residency in one of California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington
• Experience with data privacy frameworks and marketing compliance practices

Preferred

• Experience working in consumer subscriptions, B2B SaaS, and technology companies
• Certifications in marketing automation and project management

Benefits

• Salary range: $180,000 – $200,000
• Employer‑subsidised medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off