Responsibilities

• Own pattern.com and all marketing web properties globally: architecture, performance, CMS, conversion optimization, and a forward-looking product roadmap aligned to pipeline goals across all regions
• Lead the MarTech strategy that supports all marketing initiatives, anchored in integrating the marketing stack into Salesforce. Evaluate, rationalize, and own every tool, from marketing automation to analytics and emerging platforms, including make-vs-buy decisions and vendor negotiations. Partner with Revenue Operations as the marketing technology lead, owning the operational sync between marketing systems and Salesforce so leads, scoring, and campaign data flow cleanly and the funnel runs end to end
• Own the technical SEO and GEO infrastructure that makes Pattern discoverable in both traditional search and AI-powered engines (ChatGPT, Claude, Gemini), including Core Web Vitals, structured data, schema markup, and global multi-region configuration
• Build and maintain the full measurement stack: tag management, conversion APIs, server-side tracking, UTM governance, and attribution modeling that connects spend to pipeline
• Write code alongside the development team on frontend, backend, and integration challenges using modern tooling and AI-assisted development workflows
• Manage and grow a distributed development team including a Lead Technologist and Testing and Optimization Manager, setting engineering standards, sprint priorities, and code review culture
• Build and manage a systematic A/B testing and CRO program across the website, landing pages, and email, using behavioral analytics alongside quantitative data to prioritize conversion opportunities
• Partner with Content and Demand teams to scale AI-powered workflows: automated content pipelines, LLM integrations, and n8n automations that increase throughput without proportional headcount growth

Requirements

• 14+ years in marketing technology, growth engineering, or digital marketing with a track record of building and scaling, not just managing and maintaining
• You write code: proficiency in modern JavaScript/TypeScript, HTML/CSS, and at least one backend language or scripting environment — you can open a pull request, debug a broken integration, and build prototypes; experience with AI-assisted dev tools (GitHub Copilot, Claude, Cursor) is expected
• Hands-on experience with enterprise CRM and marketing automation platforms. You understand the data model deeply, not just the campaign UI
• Proven ownership of a marketing website at scale: CMS architectures, performance optimization, and the frontend/backend boundary well enough to make and defend technical decisions
• Experience managing distributed technical teams across time zones, setting direction, running sprints, and holding quality standards while remaining a hands-on contributor
• Strong command of attribution modeling, server-side tracking, tag management, and data integrity practices. You know where measurement breaks and how to fix it
• Working knowledge of technical SEO and emerging GEO/AI search signals, you understand how search engines and LLMs index and surface content
• Experience managing global web infrastructure multi-region delivery, geo-testing, hreflang, international compliance, and validating site performance from multiple geographic locations
• Experience with experimentation platforms and a rigorous, hypothesis-driven testing mindset — you've run programs, not just individual tests
• Fluent in AI automation tools and custom API development. You are comfortable building integrations, not just consuming them

Benefits

• - Unlimited PTO
• - Paid Holidays
• - Onsite Fitness Center
• - Company Paid Life Insurance
• - Casual Dress Code
• - Competitive Pay
• - Health, Vision, and Dental Insurance
• - 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.