Responsibilities

• Lead the strategy, governance, and optimization of the marketing technology stack to support member growth and top-of-the-house business objectives.
• Execute enterprise-wide, multi-channel strategies across email, DM, SMS, web, search, social, and other emerging channels.
• Define and execute member journeys using audience segmentation, preference data, and marketing automation platforms.
• Establish and optimize omnichannel engagement frameworks to deliver seamless, consistent member experiences across digital touchpoints.
• Define and maintain channel governance, communication standards, and best practices to ensure brand consistency and regulatory compliance.
• Drive marketing data, analytics, attribution, and reporting to enable data-driven decision-making.
• Establish campaign tracking, tagging, and measurement frameworks to accurately evaluate channel and campaign effectiveness.
• Lead the evaluation, implementation, and adoption of emerging technologies, including generative and agentic AI, to improve efficiency and effectiveness.
• Develop audience preference models to enable acquisition marketing, lifecycle marketing, and personalized messages and offers to drive deeper member relationships.
• Partner with product, digital, IT, sales, operations, compliance, procurement, and business leaders to define our target martech architecture, and side-by-side to deliver on it.

Requirements

• Minimum - 4 Year Bachelors Degree in Marketing, Computer Science or related
• Preferred - Graduate Degree in Marketing, Computer Science or related
• Minimum - 7 Tears or Marketing Technology or related
• Minimum - 3 Years of People management
• In Lieu of Education
• 10 Years of Marketing Technology including people management

Benefits

• Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:
• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays
• Education reimbursement
• Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.