VP of Marketing
Analyst1
USA (Remote)
$200K/yr - $250K/yrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Director of Marketing
Provo, UT (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lodging marketing strategy and cross functional alignment to drive occupancy, ADR, RevPAR, and direct bookings while leading a marketing team and managing external partners.
- Define annual and seasonal strategy and set priorities with Lodging, F&B, Programming, Guest Experiences, and Mountain Operations.
- Own lodging demand and performance while partnering with Revenue Management, Sales, and Operations to optimize occupancy and resort revenue.
- Own the resort website experience and CRM strategy, including conversion, guest journey, lifecycle marketing, and personalization.
Job Description
Own lodging marketing strategy and cross-functional alignment to drive occupancy, ADR, RevPAR, and direct bookings while leading a marketing team and managing external partners.
- Responsibilities: Define annual and seasonal marketing strategy and establish priorities with Lodging, F&B, Programming, Guest Experiences, and Mountain Operations.
- Approve campaign frameworks, messaging direction, and positioning to stay on brand and drive demand.
- Align marketing with overall business objectives and goals and own lodging demand and performance.
- Partner with Revenue Management, Sales, and Operations to optimize occupancy, ADR, RevPAR, visitation, and resort revenue.
- Monitor booking pace, campaign effectiveness, and ROI across marketing initiatives.
- Define metrics and KPIs to demonstrate effectiveness and adjust campaigns based on performance.
- Own the resort website experience, conversion strategy, booking funnel, and digital guest journey.
- Evaluate emerging technologies including AI-driven tools, automation, and personalization to boost efficiency and guest engagement.
- Oversee CRM strategy including guest segmentation, lifecycle marketing, email marketing, loyalty, and retention.
- Review campaign performance and optimization recommendations to ensure continuous improvement.
- Requirements: 7+ years progressive marketing leadership with 3+ years in hospitality, resort, destination, or experiential travel brands.
- Preference for bachelor’s degree in business/marketing.
- Proven success driving lodging revenue, direct bookings, and multi-department demand generation.
- Strong understanding of seasonal demand, OTA strategy, distribution channels, and revenue management alignment.
- Experience managing budgets and delivering measurable ROI, plus leading internal teams and agency partners.
- Preference for Inntopia CRM/CDP platforms experience.
- Must have a valid driver's license with minimal moving violations in recent years; ability to meet insurance requirements.
- Physical ability to lift/move up to 25 pounds frequently and 10 pounds occasionally.
- Benefits: Benefits package that includes subsidized medical, dental, vision, 401k, short and long term disability, basic life insurance, and paid time off; employee dining/resort discounts; season pass for you, a guest, and dependents.
Sundance Mountain Resort
Sundance Mountain Resort is a year-round mountain community on 6000 pristine acres featuring 95 cottages, 15,000 sq. ft. of meeting space, 2 nationally recognized restaurants, bar, deli, extensive mountain recreation, general store, spa, and art studio. Developed by Robert Redford in 1969 to foster an alliance between art and recreation while maintaining the integrity of the land. Sundance Programming celebrates independent voice in music, film, literature, and fine arts.Years of experimentation and refinement have ultimately resulted in what we now call Sundance. The Sundance Institute, the spectacular skiing, the stunning natural scenery, and the tasteful excellence of the accommodations combine to make Sundance dynamically unique. Sundance’s ability to blend process and place that puts it in uncharted waters on a steady course of its own. People here come from all walks of life, but one belief is shared: our community should represent who we are and what we believe. Sundance is an arts community, a recreational community, a community of people who appreciate the beauty of nature and feel the responsibility to preserve it. We want to help you find those elements of the Sundance experience which will most meet your needs and your dreams. As you'll see, Sundance has many shapes, many moods, and many possibilities. Somewhere in our community awaits an experience which belongs to you and we are committed to helping you find it.
