Responsibilities

• Lead annual marketing planning across all Traders Village locations
• Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
• Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
• Develop KPI frameworks and performance reporting tied to business outcomes
• Translate marketing data into actionable business insight and operational recommendations
• Oversee marketing budgets, ROI visibility, and performance analysis
• Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
• Maintain brand standards and campaign consistency across all markets
• Support customer engagement, retention, and CRM initiatives
• Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities

Requirements

• 7+ years of marketing leadership experience
• Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
• Strong understanding of budgeting, KPI development, analytics, and performance reporting
• Experience managing agencies, media vendors, and external partners
• Ability to balance strategy, analytics, coordination, and practical execution
• Strong communication and organizational leadership skills
• Drop-in CRM and customer lifecycle marketing experience preferred?

Preferred

• Experience operating in multi-location or operationally complex environments
• CRM and customer lifecycle marketing experience preferred
• Experience supporting executive-level reporting and strategic planning preferred
• Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
• Bilingual English/Spanish communication skills preferred