Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
6 hrs ago
Director of Marketing, Strategy & Performance
Grand Prairie, TX (On-site)
$120K/yr – $140K/yrDirector/Executive7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-market marketing leadership at a large entertainment-forward marketplace, driving integrated campaigns, events, and CRM programs that move attendance, engagement, and revenue across diverse locations.
- Coordinate paid media, CRM, website, social, events, PR, and local activation to deliver measurable business impact.
- Build KPI frameworks, performance reporting, and budget oversight to ensure ROI across multiple venues.
- Translate data into actionable recommendations and maintain brand consistency across markets.
Job Description
Responsibilities
- Lead annual marketing planning across all Traders Village locations
- Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue
- Manage agency relationships, media planning oversight, creative approvals, and marketing accountability
- Develop KPI frameworks and performance reporting tied to business outcomes
- Translate marketing data into actionable business insight and operational recommendations
- Oversee marketing budgets, ROI visibility, and performance analysis
- Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution
- Maintain brand standards and campaign consistency across all markets
- Support customer engagement, retention, and CRM initiatives
- Partner closely with General Managers to align marketing strategy with operational realities and local market opportunities
- 7+ years of marketing leadership experience
- Experience managing multi-channel campaigns, events, promotions, or customer engagement initiatives
- Strong understanding of budgeting, KPI development, analytics, and performance reporting
- Experience managing agencies, media vendors, and external partners
- Experience operating in multi-location or operationally complex environments strongly preferred
- Ability to balance strategy, analytics, coordination, and practical execution
- Strong communication and organizational leadership skills
- CRM and customer lifecycle marketing experience preferred
- Experience supporting executive-level reporting and strategic planning preferred
- Experience in entertainment, hospitality, retail, attractions, tourism, fairs, festivals, live events, or other high-volume consumer-facing environments preferred
- Understands that successful marketing is not measured only by clicks and impressions, but by real-world business outcomes
- Comfortable operating in a collaborative but accountable environment
- Able to work across multiple markets while collaborating with strong operational leaders
- Capable of coordinating strategy and performance without losing sight of local customer experience
- Understands that vendor participation and engagement contribute directly to the energy and success of the marketplace
Traders Village
Known nationally as America's largest weekend marketplace, the original Traders Village opened in Grand Prairie in 1973. Enjoy live music, shopping, and amusement park rides every Saturday and Sunday. Home of the Prairie Screamer roller coaster in Grand Prairie.
Traffic Signals
Monthly Google Ads Budget
$437
