Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
7 hrs ago
Director of Marketing, Strategy & Performance
Grand Prairie, TX (On-site)
$120K/yr – $140K/yrDirector/Executive7+ years expFull time
Posted 2 months ago
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Job Summary
Own multi-location marketing for Traders Village, translating local operations into events, campaigns, and promotions that drive attendance, engagement, and revenue while tying budgets and KPI reporting to real business outcomes.
- Cross-market ownership: Align marketing strategy with General Managers and local market realities.
- Campaign & event leadership: Develop multi-channel campaigns, promotions, and events to boost footfall and revenue.
- Data-driven optimization: Build KPI frameworks, translate marketing data into actionable operational recommendations, and monitor ROI.
Job Description
- Growth Strategy & Planning: Lead annual marketing planning across all Traders Village locations.
- Campaign & Engagement: Develop campaigns, promotions, events, and initiatives that drive attendance, engagement, and revenue.
- Agency & Partnerships: Manage agency relationships, media planning oversight, creative approvals, and marketing accountability.
- Performance & Analytics: Develop KPI frameworks and performance reporting tied to business outcomes; translate marketing data into actionable business insight and operational recommendations.
- Budget & ROI: Oversee marketing budgets, ROI visibility, and performance analysis.
- Channel Orchestration: Coordinate marketing activity across paid media, CRM, website, social media, events, PR, and local execution.
- Brand & Consistency: Maintain brand standards and campaign consistency across all markets.
- CRM & Retention: Support customer engagement, retention, and CRM initiatives.
- Leadership Alignment: Partner with General Managers to align marketing strategy with operational realities and local market opportunities.
- Collaboration & Best Practices: Support cross-market collaboration and best-practice sharing across locations.
Traders Village
Known nationally as America's largest weekend marketplace, the original Traders Village opened in Grand Prairie in 1973. Enjoy live music, shopping, and amusement park rides every Saturday and Sunday. Home of the Prairie Screamer roller coaster in Grand Prairie.
Traffic Signals
Monthly Google Ads Budget
$437
