Director, Marketing Strategy & Operations at Freshworks | San Mateo, CA | $220K/yr – $270K/yr

Freshworks

Director, Marketing Strategy & Operations

San Mateo, CA (On-site)

$220K/yr – $270K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the end-to-end operations of a high-growth marketing function, prioritizing scalable processes, cross-functional alignment, and AI-enabled workflow improvements that cut manual work and improve data, governance, and speed.

Operational Excellence: Standardize and scale the marketing operating model across sub-functions for tighter execution and visibility.
Lead Flow & Handoffs: Design robust lead/account/PQL processes and ensure scalable, SLA-driven handoffs with Sales Ops/RevOps.
AI-Driven Efficiency: Embed automation and AI into lead processing, routing, enrichment, QA, and performance monitoring to reduce manual tasks and boost quality.

Job Description

Responsibilities

Govern and evolve the marketing operating model to drive simplification, standardization, scalability, and execution consistency
Improve operational efficiency through strong process discipline, QA, workflow optimization, and cross-functional coordination
Act as an operational integrator across marketing sub-functions to improve alignment, visibility, and speed of execution
Identify and close gaps in execution, process adoption, measurement, and operational follow-through
Design and optimize lead flow processes across lead, account, and PQL lifecycles, including scoring, routing, enrichment, and progression workflows
Partner with Sales Ops and RevOps to ensure scalable handoff processes, SLA adherence, and operational alignment across GTM teams
Monitor operational funnel health and identify process or system bottlenecks impacting lead management efficiency and data quality
Partner with Analytics teams to support consistent attribution, reporting, and process measurement frameworks
Embed AI and automation into operational workflows, including lead processing, scoring, routing, enrichment, QA, and performance monitoring
Design and scale practical AI-driven workflows and agent-based automations to improve operational efficiency and reduce manual work

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Founded in 2010

San Mateo, California, USA

9.6K employees (670 in marketing)

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic