Director of Marketing Strategy & Operations

Westport, CT (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing operations and strategic planning for a senior marketing leadership role, aligning planning, measurement, and cross-functional execution.

  • Own quarterly and annual planning, execution, and measurement across channels.
  • Must-have: 8+ years in marketing operations, growth, or Chief of Staff to a CMO/CCO.
  • Standout: Board-ready reporting and executive storytelling with cross-functional partners.

Job Description

Responsibilities

  • Serve as the strategic and operational extension of the marketing lead — institutionalizing best-in-class marketing processes across planning, execution, and measurement
  • Own all weekly and monthly performance analysis, dashboards, and reporting that connect marketing spend to pipeline, client acquisition, retention, and lifetime value
  • Lead integrated planning across all marketing disciplines, ensuring messaging, sequencing, and execution are consistent and audience-aligned across all channels and touchpoints
  • Drive go-to-market trafficking and launch coordination across channels and functions, partnering cross-functionally with sales, product, finance, data, and CX teams
  • Own the development of board presentations, executive updates, and strategic marketing communications, distilling complex data into clear, compelling narratives
  • Manage budgets, forecasts, actuals, and year-over-year planning to ensure disciplined resource allocation and measurable return on marketing investment
  • Serve as connective tissue across the frontline commercial organization, helping marketing, sales, product, and advisor teams script, sell, and service to the right audiences

Requirements

  • 8+ years of experience in marketing operations, integrated marketing, growth strategy, or a Chief of Staff role supporting a CMO or Chief Commercial Officer
  • Deep fluency in full-funnel performance metrics — including CAC, LTV, payback periods, contribution margin, funnel conversion, and attribution modeling
  • Proven ability to build and scale marketing operating systems within high-growth, fast-moving environments
  • Equally at home in quantitative analysis and qualitative storytelling
  • Exceptional communication skills with experience interfacing directly with executive leadership and cross-functional stakeholders
  • High standards of excellence, strong attention to detail, and a collaborative, non-political approach

Preferred

  • Background in wealth management, fintech, or financial services
  • Experience in mobile or digital marketing with deep knowledge of digital acquisition and lifecycle marketing mechanics
  • Prior exposure to advisor and/or client lifecycle marketing, including prospect-to-lead-to-deal conversion optimization
  • Strong aesthetic sensibility and brand judgment within premium or modern consumer categories

Benefits

  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO
Farther logo

Farther

4.4 Glassdoor

Farther is the leading technology-centric wealth management firm – empowering expert advisors with cutting-edge technology to deliver an efficient, comprehensive, and elite client experience. The fastest-growing RIA in the country, Farther manages over $5b in assets across 100+ wealth managers and 5,000 clients.

Founded in 2019
New York, New York, USA
525 employees (24 in marketing)
82% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
80.7K
Monthly Google Ads Budget
$638.7K
Traffic Source Mix
Search
37.8%
Direct
53.7%
Referral
5.4%
Social
1.7%
Paid
1.3%

Headcount Trend

Current headcount: ~534

Marketing Team

Marketing Team Size
18 (3% of company)

Funding

Total Funding
$118M
Last Raise
$72M
Series C, 1 years ago

Funding History

  • Oct 2024
    Series C • $72M
  • Sep 2023
    Series B • $31M
  • May 2022
    Series A • $15M

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