Responsibilities

• Develop the company's annual and medium- to long-term marketing strategies and plans.
• Analyze market trends, industry shifts, the competitive landscape, and customer needs.
• Define target markets, customer segments, and market positioning strategies.
• Formulate marketing priorities and resource allocation plans based on business objectives.
• Evaluate the business performance of various marketing channels, campaigns, and promotional initiatives.
• Collaborate with the sales team to develop marketing plans that support business growth.
• Partner with product and customer teams to translate market and customer feedback into marketing strategies.
• Oversee the planning, coordination, execution, and performance evaluation of key marketing projects.
• Establish marketing Key Performance Indicators (KPIs) and continuously track and analyze marketing results.
• Supervise market research, competitive analysis, and marketing data analysis activities.

Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, Economics, or a related field.
• Over 17 years of experience in marketing strategy, market planning, or related areas.
• Proven experience in developing annual and long-term marketing strategies.
• Familiarity with market research, customer segmentation, competitive analysis, and marketing performance management.
• Strong data analysis and business judgment capabilities.
• Ability to translate market insights into clear, actionable marketing plans.
• Excellent cross-functional communication and project management skills.
• Ability to clearly present analysis results and strategic recommendations to senior management.

Benefits

• 401(k)
• 401(k) matching
• 403(b)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Professional development assistance