Responsibilities

• Drive growth through smarter customer acquisition, retention, and demand-generation strategies.
• Turn data into action by analyzing subscriber trends, customer behavior, campaign results, and market opportunities.
• Modernize marketing using AI, analytics dashboards, and existing technology to improve targeting and decision-making.
• Build an ROI mindset by moving from ad-hoc marketing expenditures to measurable, results-focused investments.
• Sharpen our competitive edge through market intelligence and compelling messaging.
• Own the digital strategy, including website content, social media, and digital campaigns.
• Improve the customer journey by partnering with Customer Service to streamline signups, service interactions, and retention efforts.

Requirements

• Strong analytical and strategic marketing skills
• Experience with modern analytics, dashboards, and AI-enabled tools
• A track record of developing measurable, ROI-focused marketing strategies
• Knowledge of telecommunications, broadband, technology, or related customer services
• The ability to lead change and build a more sophisticated, data-driven marketing operation