Responsibilities

• Lead the marketing and communications strategies for assigned sport programs including Men’s Basketball.
• Direct and coordinate all strategic communications efforts to include managing and implementing a strategic communications plan and delivering key messages to internal and external stakeholders.
• Direct storytelling initiatives across digital, video, social, and written platforms.
• Collaborate with Creative Services to produce compelling content highlighting student-athletes, coaches, and program success.
• Develop and cultivate relationships with traditional and new media across all channels in Pacific Athletics important markets; maintain regular contact with media sources and conduct campus media events annually to pitch Pacific Athletics strategic marketing and communication initiatives.
• Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
• Oversee the strategy and implementation of social media for assigned sports, developing engaging content that increases brand awareness, fan engagement, and attendance.
• Collaborate with the team for Marketing Strategy to develop and cultivate relationships across campus and implement initiatives to increase student, staff, and faculty attendance and engagement at athletic events.
• Develop programming to improve gameday atmosphere including, videoboard content, halftime shows, in-game promotions, sponsor activations, fan contests, and other entertainment elements.
• Work with senior level athletic administrators and athletic coaches on media pitches, interviews, media training and strategic story development.

Requirements

• Bachelor’s degree.
• Three (3) or more years of professional experience in athletics marketing, communications, or a related field are required.

Preferred

• Solid understanding of various media forms and communication methods used in the industry.
• Knowledge of NCAA and conference rules and regulations.
• Strong interpersonal and communication skills with the ability to get the message across by adopting a range of styles, tools, and techniques appropriate to the audience and nature of information.
• Ability to deal with a wide range of people with tact and diplomacy.
• Excellent written, interpersonal, and communication skills required.
• Ability to effectively communicate verbally and in writing, both internally and externally.
• Strong organizational skills and ability to handle multiple tasks and meet deadlines.
• Ability to proactively identify communications opportunities and develop supporting programs.
• Working knowledge of publishing software, MS Office, video editing software, and various content management software systems.
• Working knowledge of marketing on various social media platforms such as Facebook, Instagram, Sideon Sports, and Inflcr, etc