Director of Marketing

Madison, WI (On-site)

$70K/yr – $120K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the core marketing engine and drive revenue with end-to-end leadership, including lead generation and a growth-scale program.

  • Face-to-face programs: own events, canvassing, and outbound call-center campaigns to generate and qualify leads.
  • Cross-functional ownership: align with sales and ops to translate marketing into measurable revenue growth.
  • Team and program scaling: build a scalable marketing function that matches a doubling company’s ambition.

Job Description

Responsibilities

  • Develop and implement comprehensive marketing strategies to drive lead generation
  • Lead and manage the entire marketing department, including budget and personnel
  • Execute face-to-face marketing programs: events, shows, canvassing, and call center outbound campaigns
  • Conduct market research and analyze campaign performance to optimize results
  • Collaborate with sales and operations to ensure marketing drives revenue growth
  • Innovate and scale marketing efforts to match the vision of a company twice our size

Requirements

  • Experienced in face-to-face marketing , events, and lead generation
  • Strong knowledge of marketing principles and best practices
  • Exceptional leadership and communication skills
  • Able to thrive in a fast-paced, high-growth environment
  • Bachelor’s degree in Marketing, Business, or a related field
  • Experience in home services or construction is a plus
  • Strategic thinker who can envision how to scale marketing for rapid growth

Benefits

  • Health, dental, and vision benefits
  • 401K with employer match
  • Paid time off
  • Growth opportunities into senior leadership roles
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Storm Guard Madison

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Founded in 2003
Fort Worth, Texas, USA
164 employees (20 in marketing)

Traffic Signals

Monthly Visitors
11K
Monthly Google Ads Budget
$135.7K
Traffic Source Mix
Search
38.7%
Direct
45.2%
Referral
9%
Social
5.7%
Paid
1.1%

Headcount Trend

Current headcount: ~164

Marketing Team

Marketing Team Size
20 (12% of company)