Responsibilities

• Lead a focused, AI-first team of specialists across paid media, SEO, and creative.
• Establish clear standards, guide how specialists use and evaluate AI, and ensure quality and consistency across each discipline.
• Develop and execute Sterling's long-term marketing strategy.
• Partner with executive leadership on growth initiatives, acquisitions, and expansion opportunities.
• Identify emerging trends, technologies, and opportunities that keep Sterling innovative and well-positioned for growth.
• Lead and continuously improve lead generation performance across all channels.
• Oversee SEO, paid search, local search, content marketing, social media, video, email marketing, and conversion optimization.
• Continuously improve marketing ROI and client acquisition cost.
• Develop and execute launch plans for new cities and states.
• Build localized marketing strategies that quickly establish market presence and trust.

Requirements

• 10+ years of progressive marketing leadership, including managing and developing a team.
• Proven success scaling multi-location service businesses.
• Deep, hands-on expertise in digital marketing and lead generation.
• Experience leading teams through periods of rapid growth.
• Strong command of SEO, paid media, analytics, conversion optimization, and marketing technology.
• Strong fluency with AI tools in marketing—or a demonstrated ability to learn and adopt new tools quickly.
• From day one, this role calls for strong fluency across each of these areas. You will not execute every detail yourself, but you should understand the work deeply enough to set direction, support and challenge specialists, use AI effectively, and recognize when the strategy, analysis, or execution needs to be refined:
• Paid media — Google Ads, Meta, and beyond. Account and campaign architecture, keyword targeting and match types, negative lists, ad assets, location and call extensions, mobile and geographic bid adjustments, and every other edge in an account — plus the analytical chops to find the waste and the opportunity in the data.
• SEO — search as a deducible system, not a bag of tricks. How citations work and how their strength compounds. Holistic content architecture and mapping. Technical markup and schema. Visibility across both traditional search and the new world of AI answers.
• Web design & conversion — design that drives action, looks and feels local, and converts by meeting users where they are. Multiple conversion paths for a buyer’s journey that can run 18 months to 3 years. Internal and external linking that compounds.

Preferred

• Experience marketing multiple brands
• M&A integration experience

Benefits

• Health, Dental, Vision, and Life Insurance
• Insurance starts on the first of the month following your hire date
• Paid vacation and holidays
• 401K with Matching
• Company paid Short & Long-Term Disability
• Company paid Life Insurance