Director of Marketing

Responsibilities

• Lead North America marketing initiatives to strengthen SPS's brand visibility, market positioning, and credibility across LinkedIn, social media, industry publications, partner channels, executive platforms, and other relevant buyer-facing channels.
• Evaluate how SPS and its services are represented through AI search and large language model (LLM) platforms. Identify opportunities to improve content accuracy, discoverability, and visibility among relevant industry and buyer audiences.
• Identify and implement modern marketing technologies, automation, and AI-supported workflows to improve research, content development, campaign execution, and reporting.
• Establish repeatable marketing processes, templates, and best practices while helping develop team capabilities through training and adoption of new tools.
• Partner with Sales, Operations, and Sales Intelligence to identify target accounts, industry opportunities, buyer needs, client success stories, and operational insights that support marketing priorities.
• Develop and execute integrated, multi-channel marketing campaigns targeting priority accounts and industry sectors, incorporating account-based marketing (ABM) strategies where appropriate.
• Create, write, edit, and repurpose compelling marketing content, including presentations, white papers, reports, articles, case studies, executive perspectives, videos, social media content, and sales enablement materials.
• Develop thought leadership initiatives that showcase SPS's expertise across workplace services, office logistics, connected workplace technology, and AI-enabled service delivery.
• Collaborate with Global Marketing to align North America initiatives, adapt global content, and ensure consistent brand messaging while addressing regional market opportunities.
• Support SPS executives in developing and maintaining relationships with industry analysts, consultants, and relevant industry organizations.

Requirements

• 10+ years of progressive B2B marketing experience, preferably supporting complex enterprise services, outsourcing, workplace services, or Fortune 100/500 clients.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
• Demonstrated experience developing and executing integrated marketing campaigns, account-based marketing strategies, thought leadership programs, and content initiatives within complex B2B sales environments.
• Exceptional writing, editing, storytelling, and presentation skills, with the ability to translate complex services, technology, and operational capabilities into compelling business messaging.
• Experience building relationships with industry analysts, consultants, executives, professional organizations, or other external stakeholders.
• Experience planning and executing business events, including executive engagements, client programs, roundtables, conferences, and partner events.
• Working knowledge of modern marketing technologies, including CRM platforms, marketing automation, social media management, campaign analytics, reporting, and sales intelligence tools. Experience with platforms such as Apollo, Eloqua, LinkedIn, Google Ads, Cision, or similar tools is preferred.
• Practical experience leveraging AI tools, automation, and AI-supported workflows to improve marketing research, content creation, campaign execution, and reporting.
• Proven ability to collaborate across Sales, Operations, Global Marketing, and executive leadership while managing multiple priorities and initiatives.
• Experience developing team capabilities, implementing repeatable processes, and driving adoption of new marketing tools and technologies.

Preferred

• Advanced degree or relevant marketing certifications are a plus.

Benefits

• Career Growth: An opportunity to enter a job that allows you to learn new skills or use a variety of them that may lead you to uncover other career opportunities.
• Learning & Development: At SPS, we promote a work culture of learning so that you can develop to be the best at what you do.
• We Recognize Talent: We offer a variety of recognition programs for all levels of employees.
• Paid Time Off: Full time: Minimum of 80 hours/calendar year. Part time/temporary: Minimum of 1 hour for every 30 hours worked. PTO amounts may increase based on tenure and/or the assigned account. PTO allows employees to take approved time off for any reason.
• Bonuses: Are available for employee and client referrals for current employees.
• Benefit Offerings: Medical, Dental, Vision, HCFSA, DCFSA, HSA, Commuter Transit and Parking Pre-Tax Plans, Supplemental Life Insurance, Accident Insurance, Critical Illness, Hospital Indemnity, Legal Program, Identify Theft Protection, Pet Discounts, Pet Insurance, Group Home and Auto Insurance, EAP, Short Term Disability, Life Insurance, Education Discounts, 401k w/ matching, and Entertainment Discounts.
• Note: Please inquire with the Human Resources team for benefit offerings per role as regular positions that routinely are under 30 hours/week may have a different benefit offering.