Responsibilities

• Own the strategic direction and business performance of assigned brands, balancing long-term brand building with volume, revenue, velocity and profit objectives.
• Develop insights-driven brand strategies and positioning that strengthen relevance with today's diverse, multicultural and multigenerational consumers.
• Lead annual brand planning, establishing clear objectives, strategies, investment priorities, KPIs and measures of success.
• Maintain a strong understanding of spirits category dynamics, competitive activity and emerging consumer trends to identify opportunities and drive results.
• Champion a consumer-first approach grounded in a deep understanding of consumers, culture, occasions and evolving category dynamics.
• Build cultural and occasion relevance through distinctive brand positioning, messaging, partnerships and consumer experiences.
• Partner with Digital, Creative, PR, Shopper Marketing and agency partners to translate brand strategy into cohesive consumer experiences.
• Build strong partnerships with Sales to translate brand strategies into compelling customer and marketplace plans.
• Strengthen brand effectiveness across priority channels, including grocery, liquor, convenience, mass, eCommerce and on-premise.
• Develop clear brand stories, selling strategies and commercial priorities that enable the Sales organization to effectively represent assigned brands.

Requirements

• Bachelor's degree in Marketing, Business or related field required
• 8+ years of progressive marketing and brand management experience, including responsibility for brand strategy and business performance
• Spirits or broader beverage alcohol marketing experience strongly preferred, with demonstrated understanding of spirits consumers, category dynamics, routes to market and on- and off-premise channels
• Demonstrated experience leading, coaching and developing people and teams
• Strong strategic thinking, business acumen and analytical skills, with the ability to connect consumer and brand strategy to commercial and financial outcomes
• Experience developing and executing integrated, omnichannel marketing programs
• Demonstrated ability to influence cross-functional partners and senior stakeholders
• Strong financial management skills, including budgeting, investment prioritization, ROI and profitability
• Strong understanding of consumer insights, innovation and new product development
• Excellent written, verbal and presentation skills

Preferred

• MBA or advanced degree preferred

Benefits

• Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
• medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits
• 401(k) plan where TFE may make a discretionary profit-sharing contribution