Social Media Content Strategist - Remote
Skyray Ventures
USA (Remote)
$20/hr - $30/hrIn-houseFull-timeSenior level
7 hrs ago
Director of Marketing, Social Media & Influencer
North Bethesda, MD (On-site)
$142K/yr – $167K/yrDirector/Executive10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and evolve the enterprise social engine across platform types and mix of organic, creator, and paid, turning business goals into scalable social and content playbooks.
- Own and evolve the enterprise social strategy across platforms and how organic, creator, and paid work together
- Translate business goals into integrated social and content roadmaps with clear success metrics
- Lead creator/influencer strategy including sourcing, briefs, and governance in partnership with Brand Marketing
Job Description
Responsibilities
- Own and evolve the enterprise social media strategy, defining the role of each platform and how organic, creator, and paid social efforts work together
- Translate business and marketing goals into integrated social and content strategies that drive measurable impact
- Establish enterprise frameworks for messaging mix (brand, creator, promotional, performance, organic) and success measurement
- Lead development of long-term social strategy roadmaps, platform POVs, and capability evolution
- Translate paid social objectives, audience strategies, and performance insights into social and creator content approaches, ensuring alignment between media investment and content development
- Partner closely with Brand Marketing to translate enterprise brand strategy, messaging, and creative direction into platform-native social and creator content approaches
- Ensure social content and creator partnerships maintain consistency with enterprise brand voice, tone, visual identity, and campaign priorities
- Lead enterprise creator and influencer strategy, including use cases, content frameworks, and governance models
- Oversee creator sourcing, briefing, and content direction in partnership with agencies and internal stakeholders
- Serve as a strategic advisor to brand and segment teams on how to leverage creator marketing
Requirements
- 10+ years of experience in social media, digital marketing, content strategy, or related fields
- 5+ years of leadership experience managing teams and cross-functional initiatives
- Deep expertise across social platforms (Meta, TikTok, Pinterest, Reddit, Snap, YouTube, etc.)
- Strong understanding of creator and influencer marketing models
- Experience integrating social strategy with paid media, brand marketing, and SEO
- Education: Bachelor’s degree required; advanced degree preferred
Preferred
- Familiarity with content discoverability and AI-driven content ecosystems preferred
- Advanced degree preferred
Benefits
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
Choice Hotels International
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and Minneapolis, MN, and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success.
