Responsibilities

• Develop and lead marketing strategy across three hotel/resort properties, including direct booking growth, local SEO, content and social media, email/guest retention, local partnerships, and online reputation management.
• Lead direct booking growth strategies, including booking incentives, rate promotions, and guest loyalty programs, to increase direct-channel revenue and reduce reliance on OTAs.
• Develop and oversee content creation across blogs, website copy, email, and social media, ensuring quality and brand voice across each property.
• Source, manage, and grow social media influencer and content creator partnerships to expand SMR's reach and exposure.
• Manage email marketing campaigns and messaging to repeat and prospective guests, including segmentation and retention sequences.
• Hire, train, and manage marketing team members, interns, and outside vendors supporting these efforts across all resort properties.
• Own and manage the marketing department budget, including paid media, partnerships, and vendor relationships.
• Stay up-to-date on booking, SEO, and social media trends and best practices, bringing fresh and data-driven ideas to SMR's marketing efforts, including exploring the growing field of AI tools.
• Work closely with the Operations Team on seasonal promotions to ensure seamless integration of marketing and operational strategies.
• Report on key marketing metrics (direct bookings, OTA mix, review volume/sentiment, campaign performance) to the Director of Commercial Strategy.

Requirements

• High school diploma or equivalent is required.
• Bachelor's degree or higher in Marketing, Communications, Business, or a related field of study from an accredited university is required.
• 6+ years of marketing experience is required, specifically in lodging, ideally with a multi-location business, with at least 1-2 years in a leadership or director-track role.
• Experience with Independent Brands preferred.
• Experience managing a marketing team or direct reports is preferred.
• Familiarity with social media platforms such as TikTok, Instagram, Facebook, etc., is required.
• Ability to work within a diverse workforce.
• Reliable transportation is required.
• Valid driver's license and ability to be on company insurance.

Preferred

• Familiarity with hotel PMS/booking engine platforms (e.g., Cloudbeds) is preferred.
• Experience managing a marketing team or direct reports is preferred.

Benefits

• Years of Service Getaway (receive a company paid vacation after a year of service)
• 401k with 4% company match
• Health, dental, and vision insurance for $25 per week
• Paid Time Off
• Sick Time
• Maternity/Paternity Leave
• Professional Growth Opportunities
• Tuition Reimbursement
• Employee Discounts