Director of Marketing at SIIA | District of Columbia, USA | $100K/yr – $125K/yr

SIIA

Director of Marketing

District of Columbia, USA (Hybrid)

$100K/yr – $125K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Drive integrated marketing and demand generation for SIIA as Director of Marketing, overseeing campaigns, events, and policy-engagement initiatives.

Own and execute multi-channel campaigns for events, memberships, and policy initiatives.
Must-have: 10+ years in marketing (associations/B2B/tech) with integrated campaigns.
Standout: Led cross-functional teams and multi-channel programs with HubSpot and WordPress.

Job Description

Responsibilities

Develop and implement integrated marketing strategies supporting division events, membership programs, podcast, awards programs, and policy initiatives.
Build marketing and project plans with measurable KPIs aligned with organizational goals.
Identify opportunities to expand SIIA’s reach among technology, fintech, data, and media companies.
Develop and implement content marketing strategies that result in an expanded audience and conversions to revenue generating activities.
Develop and manage project plans and ensure on-time deliverables are met by various internal and external stakeholders.
Lead marketing strategies for conferences, webinars, and industry events.
Develop and implement event promotion plans including: Email marketing, Social media campaigns, Digital advertising, Partner promotions.
Optimize attendee acquisition through targeted digital campaigns and retargeting strategies.
Support events through the development of branded materials, signage, and event support.
Expand audiences and enhance engagement through digital marketing campaigns across multiple platforms including: Email, LinkedIn Ads, Google Ads, Organic and paid social.

SIIA

The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.PRINCIPAL MISSION:Promote the Industry: SIIA promotes the common interests of the software and digital content industry as a whole, as well as its component parts.Protect the Industry: SIIA protects the intellectual property of member companies, and advocates a legal and regulatory environment that benefits the entire industry.Inform the Industry: SIIA informs the industry and the broader public by serving as a resource on trends, technologies, policies and related issues that affect member firms and demonstrate the contribution of the industry to the broader economy.

Founded in 1984

Washington, District of Columbia, USA

99 employees (13 in marketing)

www.siia.net