Director of Marketing

Seattle, WA (Remote)

$165K/yr – $240K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale an AI-native growth engine for a zero-to-scale product, combining PLG, multi-channel acquisition, and a strong category narrative to own the digital presence and funnel performance.

  • Growth ownership: define GTM narrative and position Serko.ai for travelers and enterprises to drive activation and retention.
  • Channel & funnel leadership: orchestrate multi-channel campaigns, optimize CAC/ROI, and manage a global performance partner to accelerate growth.
  • PLG collaboration: partner with Product and Data Science to remove friction, analyze behavior, and speed path to product-market fit.

Job Description

Own and scale an AI-native growth engine for a zero-to-scale product, combining PLG, multi-channel acquisition, and a strong category narrative to own the digital presence and funnel performance.

  • Own GTM Strategy & Narrative: Define the category narrative, position the product for travelers and companies alike, and establish Serko.ai as a leading voice in an AI-first world
  • Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC, ROI) and direct a global performance agency and budget
  • Accelerate Product-Led Growth (PLG): Partner directly with Product and Data Science to eliminate user friction, analyze behaviors, and fast-track product-market fit
  • Scale Smart Acquisition: Build multi-channel campaigns across paid, organic, and social channels, leveraging modern GenAI tools to maximize speed and personalization
  • Dominate the Digital Footprint: Ensure Serko.ai is a cited authority within LLMs, AI search engines, and chat interfaces, while relentlessly optimizing landing pages and user journeys.
  • Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention
  • Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams
  • Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights
  • AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing.
  • At Serko, we aim to create a place where people can come and do their best work. This means you'll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.
  • Some of the benefits of working at Serko are:
  • - A competitive base pay
  • - Medical Benefits
  • - Discretionary incentive plan based on individual and company performance
  • - Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
  • - Flexible work policy
  • - The pay range is between $165,000 - $240,000 USD as a base salary offering annually.
  • The pay range is between $165,000 - $240,000 USD as a base salary offering annually.
Serko logo

Serko

3.9 Glassdoor

We're in the business of bringing people together. Whether you have 50 or 50,000 employees, Serko’s solutions simplify the process of booking and managing business travel.With GetThere, Zeno or Booking.com for Business, travelers can shop and book from millions of flight, accommodation and ground transport options with all the tools they need to start their trip online and stay online through change and disruption.Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is headquartered in New Zealand, with offices across the United States, India, China and Australia.

Founded in 2007
Auckland, Auckland, NZL
420 employees (18 in marketing)
76% recommend to a friend

Traffic Signals

Monthly Visitors
58.4K
Traffic Source Mix
Search
35.1%
Direct
55.8%
Referral
6.9%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~420

Marketing Team

Marketing Team Size
7 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$184.7K
Last Raise
$53.9K
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $53.9K
  • Aug 2023
    Grant • $37K
  • Sep 2022
    Grant • $45.6K

Recent News