Director of Marketing

Responsibilities

• Multi-Venue Brand Strategy & Management: - Steward the overarching 2ST brand while executing distinct marketing identities tailored to the Broadway season at the Hayes Theater and the Off-Broadway season housed at The Pershing Square Signature Center. - Articulate and implement storytelling strategies that elevate 2ST's reputation as a premier incubator for modern American theater, appealing to traditional Broadway theatergoers, subscription ticket holders, and contemporary Off-Broadway audiences across both spaces. - Ensure absolute consistency of visual and verbal identity across all consumer-facing touchpoints, from production artwork and social media to digital platforms. Campaign Execution & Revenue Operations: - Oversee multi-channel campaigns integrating direct marketing, digital ads, social media, and public relations to maximize single-ticket sales and subscription packages. - Drive data-driven growth by parsing audience analytics and market trends to optimize media buys, maximize subscription models, and project earned revenue performance. - Collaborate across departments to align marketing initiatives with development strategies, fostering a cohesive pipeline for memberships, subscription renewals, and donor engagement. Agency & Press Relations: - Manage and direct the relationship with the outside advertising agency to ensure high-impact media buys, cutting-edge creative asset development, and cohesive campaign execution. - Partner with the outside press office to steer strategic communications, institutional publicity, production reviews, and crisis management, aligning media coverage with brand messaging. Organizational Leadership & Partnership: - Partner closely with the Executive Director and executive leadership to align earned revenue benchmarks with long-term financial, operational, and institutional goals. - Directly supervise and mentor an internal team of 4 marketing personnel across creative services, communications, and digital media, actively stewarding the team to hit ambitious box office sales goals. - Identify and leverage publicity opportunities alongside internal and external teams to elevate 2ST’s institutional profile and individual production visibility. - Drive robust community outreach initiatives in tandem with marketing campaigns to build long-term engagement, lower barriers to entry, and ensure diverse communities are well-represented in audiences at both venues. - Performs other duties to support the Marketing function, as assigned.

Requirements

• 10+ years of progressive marketing and communications experience, ideally within theater/the performing arts
• Proven track record of directly supervising, motivating, and stewarding internal teams to achieve performance milestones and sales goals
• Proven experience successfully directing outside advertising agencies and external PR/press offices
• Exceptional copywriting and storytelling skills across a diverse range of formats, channels, and audience segments; proven ability to align communications with a company's unique brand voice
• Keen aesthetic judgment, with a sharp eye for design (clean layouts, intentional typography, color harmony, and visual balance); attention to detail in maintaining brand consistency across all visual assets
• Deep understanding of the New York City cultural landscape, with a proven track record of executing multi-channel cultural sector campaigns
• Aptitude and proven experience in data analysis; adept at analyzing market trends and audience behavior to identify opportunities for maximizing revenue growth
• Strong computer skills and mastery of CRM databases and digital marketing platforms/tools (e.g., Google Analytics, CRM dashboards, social media listening tools, and ad managers)
• Resourceful, flexible, and adaptive to change
• Strong organizational skills; able to handle multiple competing priorities at once

Benefits

• Second Stage offers a full benefits package including vacation, medical, dental, and vision insurance, Flexible Spending Accounts, 401(k) retirement plan with employer contribution, life insurance, and short and long-term disability coverage upon eligibility.