Responsibilities

• Audit each channel (Google Ads, Facebook, and Vibe.co CTV) and build a plan for what to scale, fix, or kill
• Evaluate the full customer funnel — landing pages, checkout, email — and find the leaks before pouring in more spend
• Work with influencers and creators to generate ad content that resonates with a 55+ audience
• Hire and manage freelancers for discrete projects (design, video, copy) rather than doing everything yourself
• Report on what's working with real numbers, and adjust fast

Requirements

• You've scaled paid acquisition for a DTC/ecommerce brand before, ideally from low six figures to seven figures
• You think in funnels and unit economics (CAC, AOV, ROAS), not just ad platforms
• You're comfortable being the marketing leader — making calls, delegating to freelancers, owning outcomes
• Experience marketing to older demographics or in health/medical DTC is a requirement
• You can run autonomously on 10 hrs/week but communicate proactively with the CEO
• DTC marketing to those 40-65+: 3 years (Required)
• marketing in the regulated healthcare niche : 3 years (Required)

Benefits

• Flexible schedule